Note: The job is a remote job and is open to candidates in USA. Sparks Group is a well-established and world-renowned Association seeking a Marketing Automation Specialist for a long-term, fully remote opportunity. The role involves deploying email campaigns, utilizing the Eloqua Marketing Automation Platform, and collaborating with internal partners to analyze campaign metrics.
Responsibilities
- Deploy one-off and recurring email campaigns for internal partners across the Association
- Use Eloqua Marketing Automation Platform to create automated campaigns
- Build emails within an email marketing platform using WYSIWYG and HTML editors
- Work within our established email request and review/approval processes, including usage of the team’s Litmus email testing software
- Build a working relationship with internal partners and act as an internal consultant
- Assist with analysis of campaign metrics and provide actionable insights to partners
Skills
- Bachelor's degree in Marketing or equivalent experience
- Minimum 2-5 years of experience in digital marketing or marketing automation
- Experience with Email Marketing tools (ConstantContact, SendGrid, Mailchimp, etc.)
- Experience with Marketing Automation platforms is a big plus (Eloqua, Pardot, Marketo, etc.)
- Familiarity with HTML is highly desired
- Ability and desire to learn new software, skills, and processes
- Ability to organize, prioritize, and manage multiple projects in a fast-paced environment
- Demonstrable communication skills and understanding of email marketing analytics
Company Overview
We connect leading companies and nonprofits with exceptional IT, finance, creative and administrative talent - nationwide. It was founded in 1970, and is headquartered in Rockville, Maryland, USA, with a workforce of 51-200 employees. Its website is http://sparksgroupinc.com.