Note: The job is a remote job and is open to candidates in USA. TextNow is the largest provider of free phone service in the nation, aiming to democratize communication. They are seeking a strategic, data-driven Head of Lifecycle Marketing to transform lifecycle into a core growth engine, driving engagement, retention, and sustainable revenue through a comprehensive customer lifecycle strategy.
Responsibilities
- Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value
- Define and execute a lifecycle roadmap aligned to company and marketing OKRs
- Translate customer insights and behavioral data into measurable programs that drive long term value
- Partner cross functionally to deliver a consistent, high quality customer experience across the funnel
- Redesign onboarding to improve clarity, trust, and early habit formation
- Identify key early behaviors tied to long term retention and build programs to drive them
- Reduce early churn through proactive education and expectation setting
- Elevate email, push, and in app messaging with clearly defined channel roles
- Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals
- Launch behavior triggered engagement and monetization programs
- Improve message to user fit across cohorts and use cases
- Continuously optimize targeting to increase relevance and engagement
- Create and own a disciplined lifecycle experimentation roadmap
- Drive testing across messaging, offers, segmentation, and value propositions
- Measure incremental impact and downstream behavior, not vanity metrics
- Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations
- Lead lifecycle strategy across email, push, and in app messaging
- Set standards for frequency, targeting, and customer experience
- Balance monetization goals with long term brand trust
Skills
- 10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes
- Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business
- Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale
- Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function
- Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement
- Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights
- Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design
- Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals
- Builder of high performing, accountable teams with clear standards and operational discipline
- Growth oriented but deeply protective of customer trust, brand equity, and long term value creation
- Comfortable operating with executive visibility and accountability in a fast scaling environment
Benefits
- Free phone service
- Strong work life blend
- Flexible work arrangements (work-from-home, remote, or access to one of our office spaces)
- Employee stock options
- Unlimited vacation
- 12 paid holidays per year
- Competitive pay
- Health, dental, and vision benefits
- Short-term & long-term disability
- $750 annual wellness benefit or healthcare spending account
- RRSP matching (Canada) | 401(K) (USA)
- Parental leave for eligible employees
- Learning & Development opportunities
- We travel a few times a year for various team events, company-wide off-sites, and more
- Dogfooding & Customer Obsession - At TextNow, every employee gets to actively use our app for calling and texting
Company Overview
Our mission is to break down the barriers to communication and free the flow of conversation for people everywhere. It was founded in 2009, and is headquartered in Waterloo, Ontario, CAN, with a workforce of 51-200 employees. Its website is https://www.textnow.com/.