Location Requirement: This is a remote role; however, candidates must reside in one of the following states: VT, NH, MA, CT, NC, MT, UT, or NM.
WHO WE ARE
At American Meadows (AMC), our purpose is “Doing Good Through Gardening.” Each day we get to make people happy and the earth better by providing gardeners with the products, knowledge and experience they need to succeed. We have a decade+ track record of growth, and we are excited about our future. We are passionate about connecting gardeners with the products, knowledge, and inspiration to dig in and garden with confidence. We seek to be a trusted gardening partner for those new to gardening and those looking to expand their gardening prowess —those who are willing to combine new ideas and products with classic favorites. We work to do this by providing a top-quality assortment of products, a team that’s passionate about what we do and a “customer-first” approach to our ecommerce shopping experience. If this sounds intriguing, read on...
WHO YOU ARE & WHAT YOU’D DO
The Brand & Commerce Video Producer is responsible for producing and maintaining a reliable pipeline of video content that supports product discovery, customer confidence, and online shopping. This role captures original product and brand footage, edits platform-native video assets, and helps ensure American Meadows has authentic, high-quality video content available across ecommerce, marketing, and social platforms.
You’ll work closely with marketing and brand teams to produce video assets that demonstrate real products, real gardens, and real outcomes — helping customers visualize how our plants and products perform in the real world.
If this role looks like a good fit for the next steps of your career, show off your skills by thoroughly reviewing the accountability matrix, reply with your resume and complete Step 1 (listed below in the ‘How to Apply’ section) of the application process to our People & Culture team - THIS IS REQUIRED FOR CONSIDERATION.
We look forward to hearing from you!
ACCOUNTABILITY MATRIX
Accountability: Commerce Video Content & Social Shopping Enablement
Own the effectiveness of video content as a commerce enablement engine, ensuring the organization is consistently supplied with video assets that support discoverability, customer confidence, and social shopping readiness across current and emerging platforms.
Time -60%
Deliverables | Frequency
Produce and deliver video assets according to the trimester production schedule supporting marketing, paid media, and social initiatives. | On-going
Produce and deliver edited, platform-native short-form video assets aligned to evergreen hero products and seasonal priorities. | On-going
Conduct structured monthly performance reviews of video assets and document optimization recommendations to inform future production and iteration. | Monthly
Accountability: Original Product & Brand Asset Creation
Ensure the company has a reliable source of authentic, original photo and video assets that accurately represent products, scale, quality, and real-world use for ongoing marketing and commerce needs.
Time: 25%
Deliverables | Frequency
Planned and executed on-location photo and video shoots aligned to product and content priorities | Seasonal
Raw photo and video capture generating reusable source material across commerce, brand, and documentary needs | Per trip
Shot lists and capture plans aligned to upcoming content and product priorities | Per trip
Organization, labeling, and upload of raw assets into shared libraries
Within 1 week of each trip
Capture of multi-season product proof footage to support long-term content needs | As scheduled
Accountability: Long-Form Impact & Documentary Content
Own the creation of long-form, documentary-style video content that demonstrates real-world impact and outcomes, building durable trust assets that support the brand beyond short-term campaign needs.
Time: 15%
Deliverables | Frequency
Documentary-style long-form videos highlighting end-of-season donations and real-world impact | Minimum of 3 per year
Short-form cutdowns or excerpts derived from documentary footage for broader channel use | Per documentary project
Planning and coordination for documentary production (scope, locations, timing, logistics) | Per project
Archival organization of documentary footage for future reuse | Per project
REQUIRED QUALIFICATIONS
PHYSICAL REQUIREMENTS
This position involves a mix of office-based work and occasional field production. Candidates should have the ability to:
OUR CULTURE
THE PERKS
HOW TO APPLY
If this work sounds invigorating and you are excited to learn more, please complete Step 1 - THIS WRITTEN SUBMISSION IS REQUIRED FOR CONSIDERATION:
Step 1: Tell us how you evaluate the success of a brand / commerce video project.
Include:
The metrics you pay attention to
How you use those metrics to improve future videos
Please include a link to your digital portfolio.
Do not go overboard – This is a simple writing exercise and a chance to get a sense for how you go about your craft. Also include a resume, but please focus on the first aspect as it’s the key to proving that you’re the right fit.
American Meadows is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such aid, and no applicant will be penalized because of such a request. please email [email protected] to discuss your specific accommodation needs.