Note: The job is a remote job and is open to candidates in USA. Greenlight Financial Technology is the leading family fintech company on a mission to help parents raise financially smart kids. They are seeking a Senior Product Manager, Website to lead the evolution of their website, driving improvements in visitor engagement and conversion through strategic product management and collaboration with cross-functional teams.
Responsibilities
- Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics
- Lead a product development team to deliver on your vision and user/business outcomes
- Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences
- Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses
- Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap
- Work closely with our Product Analytics partners to run experiments and understand our users and how they interact with our products
- Own the Contentful CMS strategy: govern content architecture, define structured content models, and enable Marketing and Brand teams to publish and iterate without engineering dependency
- Manage the MarTech stack in partnership with Marketing - overseeing tracking implementations, tag management (e.g., Google Tag Manager), analytics instrumentation (GA4, Segment), and ensuring data integrity across tools
- Partner with Marketing Ops to evaluate, integrate, and optimize tools across the personalization, SEO, testing, and analytics stack
- Define and monitor KPIs including conversion rate, bounce rate, session-to-registration rate, and downstream retention metrics; report progress to leadership regularly
- Ability to manage Shopify site, apps and funnel optimizations for ecommerce
Skills
- 6–8+ years of product management experience, with at least 3 years directly owning a consumer-facing website in fintech, consumer SaaS, or a high-growth B2C company
- Specialize in Conversion Rate Optimization (CRO), product growth and performance UX roles
- Hands-on experience with Contentful - you understand content modeling, structured content design, and how to empower non-technical teams to self-serve
- Deep expertise with Optimizely (or a comparable platform) - you've built and managed large experimentation backlogs and know how to design statistically sound tests with analytics, and proven record of maximizing learnings from the available web traffic
- Proven CRO track record - you have concrete examples of experiment-driven conversion improvements across acquisition or onboarding funnels
- Data-driven decision-making: comfortable working closely with analysts or writing SQL to pull and interpret behavioral data; proficient in Mixpanel or similar
- A strong technical background and understanding of basic web and front-end technologies, as well as experimentation best practices
- Hands-on experience managing MarTech stacks and marketing tracking implementations
- A collaborative mindset and ability to manage cross-functional projects
- Ownership mentality - this role proactively identifies gaps in product, process, and measurement and drive improvement without being asked
- Excellent written and verbal communication skills; comfortable presenting strategy and results to senior leadership
- Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously in a remote team environment
- Familiarity with CDPs and how first-party data flows into web personalization and targeting
- Background in consumer fintech or family-oriented products
- Experience in a subscription or freemium business model with a focus on trial-to-paid conversion
Benefits
- Medical, dental, vision, and HSA match
- Paid life insurance, AD&D, and disability benefits
- Traditional 401k with company match
- Unlimited PTO
- Paid company holidays and pop-up bonus holidays
- Professional development stipends
- Mental health resources
- 1:1 financial planners
- Fertility healthcare
- 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
- Flexible WFH, both remote and in-office opportunities
- Fully stocked kitchen, catered lunches, and occasional in-office happy hours
- Employee resource groups
Company Overview
Greenlight is a debit card and money app that provides an all-in-one money management platform for families and parents. It was founded in 2014, and is headquartered in Atlanta, Georgia, USA, with a workforce of 201-500 employees. Its website is https://greenlight.com/.Company H1B Sponsorship
Greenlight has a track record of offering H1B sponsorships, with 1 in 2022, 5 in 2021, 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.