Note: The job is a remote job and is open to candidates in USA. Hatch is the AI growth engine for service businesses, trusted by 2,000+ brands in home services and home improvement. The VP of Marketing will lead and expand Hatch’s marketing efforts, driving strategic brand positioning, demand generation, and customer growth to establish Hatch as the market leader in AI-powered lead management.
Responsibilities
- Own and refine Hatch’s product positioning and messaging
- Oversee all demand generation campaigns across digital, content, and especially industry events to drive qualified leads and pipeline growth
- Strengthen the Hatch brand as the market leader in AI-driven customer communication and lead management for service businesses
- Partner with product and growth teams to define value propositions, messaging, competitive differentiation, and successful product launches
- Lead a team to deliver compelling thought leadership content, playbooks, webinars, and case studies, leveraging customer success and industry trends
- Set KPIs, manage budgets, and analyze campaign and pipeline performance to inform strategy and continuous improvement
- Build, mentor, and scale a high-performing, cross-functional marketing team
Skills
- 8+ years experience in B2B SaaS marketing, ideally with experience in AI, lead management, or home services verticals
- Demonstrated success in building pipeline and brand presence in a high-growth, fast-paced environment
- Data-driven mindset with expertise in marketing analytics and performance optimization
- Experience leading teams across content, demand generation, and product marketing
- Exceptional written, verbal, and visual communication skills
- Proficiency with modern MarTech (HubSpot, Marketo, Salesforce, analytics/BI platforms, etc.)
- Passion for driving real customer impact through technology and operational excellence
Benefits
- Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
- You may also be offered a bonus, restricted stock units, and benefits.
Company Overview
Hatch develops an AI-driven communication platform to help businesses automate sales conversations from one collaborative workspace. It was founded in 2016, and is headquartered in Richmond, Virginia, USA, with a workforce of 51-200 employees. Its website is https://www.usehatchapp.com.