Note: The job is a remote job and is open to candidates in USA. GTMfund is a company that operates the Statusphere platform, an influencer-marketing technology designed for enterprise brands. The Sr. Influencer Marketing Strategist will help clients maximize their micro-influencer marketing campaigns through strategic reporting, campaign execution, and competitive analysis, ensuring high performance and ROI.
Responsibilities
- Build, launch, and manage influencer marketing campaigns within the Statusphere platform
- Translate client briefs into campaign configurations, targeting criteria, deliverables, and platform requirements, ensuring accurate campaign setup within the platform
- Ensure campaign setup accuracy and launch readiness by partnering with cross-functional teams prior to launch
- Manage campaign updates, optimizations, and operational changes throughout the campaign lifecycle
- Translate strategic concepts into practical messaging toolkits and enablement resources to be used across campaigns, sales, and marketing materials
- Partner with Customer Success Managers to support successful campaign execution
- Build compelling, client-facing presentations and narratives that clearly articulate campaign value
- Develop campaign performance reports, supplemental analyses, and executive-ready summaries
- Analyze campaign performance, creator performance, content trends, and engagement metrics
- Synthesize campaign data into strategic narratives and actionable recommendations
- Identify patterns across campaigns, creators, content themes, and audience engagement
- Identify opportunities for testing, optimization, and program expansion
- Support client business reviews with performance insights, strategic recommendations, and proactive reporting on campaign takeaways and findings
- Monitor influencer marketing, social media, and consumer behavior trends
- Research emerging creator, content, and platform opportunities
- Conduct competitor and category analysis to identify best practices and opportunities for differentiation
- Identify themes, messaging, content formats, and strategies that may improve future campaigns
- Translate market intelligence into actionable recommendations for enterprise clients
- Stay informed on industry trends and emerging technologies impacting creator marketing
- Act as a strategic resource for Customer Success Managers and enterprise clients
- Serve as a subject matter expert on influencer marketing best practices and creator trends
- Help clients understand campaign performance and opportunities for improvement
- Contribute to client retention, satisfaction, and growth through data-driven recommendations
- Support managed service initiatives that strengthen client partnerships and business outcomes
- Collaborate cross-functionally with Customer Success, Product, Operations, and Marketing teams to enhance the client experience
Skills
- Strong understanding of influencer marketing, creator partnerships, and social media strategy
- Ability to analyze performance data and translate findings into actionable recommendations
- Experience working directly with clients and presenting strategic influencer campaign recommendations
- Excellent written, verbal, and presentation skills
- Strong project management and organizational abilities
- Ability to balance multiple priorities in a fast-paced environment
- Strong attention to detail and commitment to delivering high-quality client-facing work
- Curiosity and passion for staying ahead of industry, creator, and consumer trends
- Comfortable working cross-functionally with Customer Success, Operations, Product, and Marketing teams
- 5-7 years of experience in influencer marketing, creator marketing, social media strategy, digital marketing, customer success, account management, or related fields
- Experience managing influencer or creator campaigns from planning through reporting
- Experience analyzing campaign performance and presenting insights to stakeholders
- Experience working directly with clients in an agency, SaaS, marketing, or consulting environment
- Experience with tools like HubSpot, Airtable, Gong, Notion, and Google Suite
- Experience creating reports, recommendations, and strategic presentations
- Enterprise client experience preferred
- Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, Journalism, or a related field
- Equivalent professional experience will be considered
Benefits
- Competitive Compensation
- Medical, Dental, and Vision insurance
- Flexible Time Off FTO + paid holidays
- 4% 401(k) match
- Remote Work
- Paid parental leave
- Employee stock options
- Opportunities for growth & leadership in a fast-growing company
- Collaborative, innovative, positive, team-oriented culture
Company Overview
GTM Fund is an investment company that specializes in asset management, private equity, and venture capital services. It was founded in 2020, and is headquartered in Austin, Texas, USA, with a workforce of 2-10 employees. Its website is https://www.gtmfund.com/.