Note: The job is a remote job and is open to candidates in USA. Aircall is a unicorn, AI-powered customer communications platform used by 22,000+ companies worldwide. As a Performance Marketing Manager, you will develop and execute paid marketing campaigns across various channels in the North America region, working closely with the marketing team to optimize campaign performance.
Responsibilities
- Lead the planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.)
- Set campaign objectives, target audience, and achieve budget targets
- Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, HubSpot, and Salesforce
- Make data-driven decisions to optimize campaigns, drive performance, and maximize Return on Ad Spend (ROAS)
- Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets
- Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the NA Sales Director, General Manager, and marketing leadership
- Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations for senior stakeholders
- Collaborate with marketing and sales stakeholders to identify opportunities for growth, experimentation, and optimization
- Manage purchase orders and forward invoices from ad platforms to the finance team accurately and on time, in compliance with internal policies and vendor agreements
- Stay current on industry trends and best practices across all ad platforms and channels
Skills
- 5+ years experience in performance marketing, digital marketing, or demand generation, with at least 1 year in the B2B software industry
- Strong analytical skills with the ability to work across raw and structured data sources (Excel, Looker Studio, Google Analytics, etc.) to surface insights and drive decisions
- Proven ability to communicate performance results and strategic recommendations to senior leadership and cross-functional stakeholders, both verbally and in writing
- Experience developing high-performing ad content and creative in collaboration with cross-functional teams
- High attention to detail when working with financial data, performance data, and campaign setup across platforms
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Intellectually curious mindset with a desire to seek out opportunities for improvement and optimization
Benefits
- Equity and other benefits
- Medical, dental, and vision insurance is 100% covered
- 401k plan with company matching!
- Unlimited PTO — take the time you need to come to work feeling great!
- Wellness, internet, and childcare reimbursements
- Generous parental leave policy
Company Overview
Aircall is a cloud-based call center software that integrates with CRM, productivity, and helpdesk tools. It was founded in 2014, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://aircall.io/.