Note: The job is a remote job and is open to candidates in USA. KENTECH Consulting Inc. is an award-winning background technology screening company seeking an experienced and data-driven Marketing Director to lead the launch of a new product division. The role focuses on developing and executing marketing strategies that generate significant revenue growth and involves building a high-performing in-house marketing team.
Responsibilities
- Develop and refine the go-to-market strategy for our investigative background screening solutions
- Define and implement customer segmentation, positioning, and messaging
- Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS)
- Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach
- Work directly with the Founder and executive leadership to drive revenue and growth initiatives
- Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue
- Oversee content marketing, SEO, and paid advertising to generate high-quality leads
- Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok)
- Implement lead generation strategies that convert visitors into paying customers
- Manage email marketing, automation workflows, and audience segmentation
- Optimize website UX, conversion funnels, and content strategy for higher engagement
- Conduct A/B testing, analyze performance data, and adjust strategies accordingly
- Serve as the brand ambassador, ensuring consistent messaging across all platforms
- Write, edit, and oversee press releases, blog posts, and thought leadership content
- Secure media coverage and industry recognition through PR outreach
- Identify networking and sponsorship opportunities for company exposure
- Transition from working with agencies to building an internal high-performing marketing team
- Hire, mentor, and manage content creators, designers, and digital marketers
- Foster a data-driven, results-oriented marketing culture
- Collaborate with sales, product, and executive teams to align marketing with business goals
- Maintain accountability for marketing team performance and growth KPIs
Skills
- 5+ years of marketing leadership experience, with a focus on HubSpot inbound marketing & automation. (No exceptions.)
- Proven track record in scaling brands, driving revenue growth, and executing data-driven strategies
- Expertise in B2B/B2C marketing, ideally in technology, HR, SaaS, or investigative industries
- Strong background in SEO, content marketing, digital advertising, and lead generation
- Experience with Google Analytics, paid ad management, and marketing automation tools
- Hands-on experience with A/B testing, conversion rate optimization, and UX improvements
- Strong leadership skills with the ability to manage and grow a team
- Exceptional writing, editing, and communication skills
- BA/BS in Marketing, Business, or a related field (or equivalent experience)
- Experience in public relations and media outreach
- Familiarity with the EOS (Entrepreneurial Operating System)
- A deep understanding of growth hacking strategies and advanced analytics
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Vision insurance
Company Overview
Kentech offers a suite of background checking and verification tools for companies of any size. It was founded in 2006, and is headquartered in Chicago, Illinois, USA, with a workforce of 51-200 employees. Its website is https://www.ekentech.com.