Note: The job is a remote job and is open to candidates in USA. Evidence In Motion (EIM) is seeking a Manager, SEO and Digital Experience who will own the organic growth and digital experience strategy across the company's ecosystem. This role involves driving discoverability, usability, and conversion performance through a coordinated approach to SEO, UX/CRO, web development, and content enablement.
Responsibilities
- Own and evolve EIM’s enterprise SEO strategy across all business units and web properties
- Direct SEO planning across technical SEO, on-page optimization, content enablement, and authority building
- Lead the SEO strategy, setting priorities, standards, and success metrics
- Ensure SEO strategies align with product priorities, enrollment goals, and market demand
- Monitor algorithm changes, industry trends, and competitive landscape to proactively adjust strategy
- Own UX and conversion rate optimization (CRO) strategy across EIM web experiences
- Identify and prioritize UX improvements that enhance clarity, usability, and conversion
- Partner with Analytics to define hypotheses, testing plans, and success metrics
- Ensure user experience decisions are data-informed and aligned with student and partner needs
- Provide strategic direction and prioritization for web development efforts across marketing properties
- Partner with Web Developer to ensure performance, accessibility, scalability, and technical SEO best practices
- Guide platform decisions related to CMS, site architecture, and front-end standards
- Ensure web development efforts support SEO, UX, lifecycle, and attribution requirements
- Partner with Product Marketing, Content Marketing, and Writer resources to ensure content is SEO-informed and user-focused
- Direct content requirements related to keyword strategy, site structure, and search intent
- Guide the Content Marketing Coordinator on optimization, publishing standards, and performance feedback
- Ensure content supports discoverability, engagement, and conversion objectives
- Partner closely with Product Marketing to align SEO and UX priorities with product positioning and launches
- Collaborate with Analytics to define KPIs, dashboards, and performance insights
- Work with Marketing Operations to ensure tracking, attribution, and lifecycle integration
- Support Launch initiatives with SEO and UX readiness inputs
- Own organic growth, UX, and CRO performance metrics across the business
- Review performance regularly and surface insights, risks, and opportunities to leadership
- Drive continuous optimization through testing, iteration, and prioritization
- Ensure clear documentation of learnings, best practices, and standards
- Lead, mentor, and develop a multi-disciplinary digital experience team
- Set clear expectations, goals, and operating rhythms
- Foster a collaborative, performance-oriented culture focused on impact and accountability
- Support hiring, onboarding, and capability development as the function scales
Skills
- Bachelor's degree in Marketing, Business, Computer Science, or related field, or equivalent experience
- 7+ years of experience in SEO, digital experience, growth, or performance marketing roles
- Proven experience leading SEO strategy across multiple products or business units
- Strong understanding of technical SEO, content optimization, UX, and CRO principles
- Experience managing both individual contributors and people managers
- Familiarity with CMS platforms (e.g., WordPress, Webflow) and web development workflows
- Strong analytical mindset with experience partnering with analytics teams
- Excellent communication and cross-functional collaboration skills
- Ability to balance strategic leadership with hands-on guidance
- Experience in higher education, healthcare, or regulated environments is a plus
Company Overview
Evidence In Motion (EIM) is a health care learning solutions company dedicated to reimagining education that transforms every community. It was founded in 2004, and is headquartered in Louisville, Kentucky, USA, with a workforce of 201-500 employees. Its website is https://evidenceinmotion.com/.