Note: The job is a remote job and is open to candidates in USA. DICK'S Sporting Goods is committed to creating an inclusive and diverse workforce and believes in the positive impact of sports on lives. The Manager, Analytics - Enterprise Media will oversee analytics to support insights and measurement for Enterprise Marketing, acting as a strategic thought partner to drive data-informed decision-making and manage a team of analysts to deliver impactful insights.
Responsibilities
- The Manager of Analytics owns a workspace end-to-end and is responsible for managing a team of analysts to deliver impactful, strategic analytics & insights that realize value for the organization
- As a people leader, the Manager of Analytics demonstrates a keen ability to oversee multiple projects and initiatives, flexing priorities as business needs shift and serving as a point of escalation to leadership
- In addition to overseeing the development of strategic insights and data-informed, actionable findings, the Manager of Analytics guides analysts to service ad-hoc analytics requests & stakeholder questions and to develop occasional reporting
- Serve as a strategic advisor to business stakeholders, inclusive of executive levels
- Help guide and shape strategic business decisions based on data, acting as the translator between data and deep insights to action on
- Support will include proactive discovery and goal setting, reactive root cause analysis or measurement, and ad hoc support for trend or metric interpretation
- Further integrate applications of AI into analytics processes such as benchmarking, forecasting, and optimization of media spend across objectives
- Lead and evolve our Mixed Media Model solution in partnership with Data Science to deliver deeper insights at greater scale
- Lead the analytics support for Marketing business partners through development of executive-facing deliverables, with succinct storylines and project plans
- Work with business leaders and agency partners to develop actionable insights and to translate analytics into meaningful business strategies
- Test both business strategies and technology improvements to ensure positive business results with statistical best practices
- Manage an ongoing testing portfolio and prioritization for the domain, presenting key findings, testing summary and communication of the testing portfolio to key executives to guide investment decisions
- Pioneer new data sets and concepts and drive the creation of common metrics with goals and benchmarks for application, further partnering with technology and reporting teams to drive data democratization and usage of metrics across the enterprise to leverage for effective performance tracking
- Leverage common tools and platforms (e.g. SQL, Databricks, Excel), and/or vendor platforms (e.g. Meta, Google, TikTok) to query, join, extract, and manipulate raw data from disparate sources to tell a comprehensive story with key insights and recommended actions
- Engage with analytics partners within our retail Dick’s Media Network (DMN) to enable greater partnership and develop shared best practices
- Manage a team of analysts, placing each teammate in the best position for them individually, and the team as a whole, to maximize value for the team and organization
- Identify teammate strengths and opportunities, providing open and honest feedback on a regular basis, in order to elevate individuals
- Additionally, the Manager is responsible for championing the engagement and culture within the team itself
Skills
- Bachelor's Degree or Equivalent Level Preferred in Economics, Statistics, Liberal Arts or Related Field
- 6-10 years' experience SQL, R, Python, experience with BI tools (Tableau, Qlik, PowerBI); Testing and Optimization Tools; GCP or Azure Experience
- 1-3 Years of Managerial Experience
- Master's degree in Economics, Statistics, Data Science, Liberal Arts or Related Field
- 8+ Years of Experience in Analytics or related field
- SQL, R, Python, experience with BI tools (Tableau, Qlik, PowerBI)
- Testing and Optimization Tools and best practices
- Experience with data model development/design and regression analysis
- Databricks, GCP or Azure Experience
- Direct Managerial Experience
Benefits
- Incentive
- Equity
- Benefits
- DICK'S Sporting Goods complies with all state paid leave requirements.
- We also offer a generous suite of benefits.
Company Overview
Dick's Sporting Goods is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment It is a sub-organization of Foot Locker. It was founded in 1948, and is headquartered in Coraopolis, Pennsylvania, USA, with a workforce of 10001+ employees. Its website is http://www.dickssportinggoods.com.