[Remote] Director of Marketing, Biosero

Note: The job is a remote job and is open to candidates in USA. BICO is a leader in laboratory automation solutions, and they are seeking a Director of Marketing for Biosero to drive marketing activities focused on lead generation and digital presence. This role involves strategic planning and execution in digital marketing, content creation, and event management, while collaborating with sales and other stakeholders to optimize campaigns and strengthen the Biosero brand.

Responsibilities

• Own the Biosero marketing plan and calendar, aligning campaigns and activities with Biosero’s commercial goals and BICO’s overall marketing strategy
• Drive lead-generating activities across digital channels (website, SEO, paid search, paid and organic social, email marketing) and events, with clear targets for MQL and pipeline contribution
• Manage the lead management process end-to-end: from campaign setup and tracking, to scoring, qualification criteria, and timely handover of MQLs to sales through the CRM system
• Plan and execute major tradeshows, conferences, webinars, and partner events, including strategy, promotion, logistics coordination, on-site support, and post-event follow-up and reporting
• Manage day-to-day marketing operations, including campaign execution, social media activities, vendor coordination, and ensuring brand consistency in all touchpoints
• Lead and contribute to the creation of high-quality content tailored to key audiences in pharma, biotech, and advanced research, including web copy, blog posts, case stories, email campaigns, presentations, sales collateral, and social media content. Content creation will be a mix of hands-on work and joint creation together with agencies
• Monitor and optimize Biosero’s web and digital presence, collaborating with relevant teams on website structure, landing pages, conversion paths, and SEO best practices
• Implement and maintain robust tracking and reporting for all marketing activities (e.g., using analytics and CRM reports) to measure performance, ROI, and funnel health; recommend data-driven improvements
• Partner closely with Biosero sales and product/strategy stakeholders to refine messaging, prioritize campaigns, and align target accounts and buyer personas
• Collaborate with BICO’s central marketing organization to leverage shared tools, best practices, and group-wide initiatives while representing the specific needs of the Biosero business
• Support budget planning and management by tracking marketing spend, processing invoices, and ensuring activities remain within allocated budgets

Skills

• Master's degree in marketing, communications, business, life sciences, or related field preferred
• Extensive knowledge of relevant field (typically 6+ years) in B2B marketing, preferably in life sciences, lab automation, scientific software, or related technology sectors
• Demonstrated track record of planning and executing integrated campaigns that generate high-quality, sales-ready leads and measurable pipeline impact
• Strong hands-on experience with digital marketing, including managing websites, SEO/SEM, digital campaigns, and social media
• Competency in content creation, including writing and an eye for graphic design
• Proficiency with CRM and marketing tools (e.g., CRM systems, marketing automation, analytics platforms) and comfort working with data, dashboards, and funnel metrics
• Strong communication and interpersonal skills, with the ability to collaborate across commercial, product, and central marketing teams and to represent marketing in discussions with customers and partners
• Excellent organizational skills with the ability to manage multiple projects, deadlines, and stakeholders in a global, matrixed environment
• Willingness to travel occasionally for content creation, customer/partner meetings, and events

Benefits

• 401K with company match
• PTO
• Health Benefits
• Investment in Professional and Personal Development

Company Overview