Note: The job is a remote job and is open to candidates in USA. Lori Beds is a fast-growing direct-to-consumer furniture company known for its space-saving Murphy beds. They are seeking a Director of eCommerce & Product Marketing to manage the digital commercialization and full lifecycle of their products online, ensuring a premium customer experience and optimizing conversion rates.
Responsibilities
- Act as the internal "product owner" for the storefront, ensuring a premium, cohesive, and modern customer experience across all key pages
- Analyze customer behavior, heatmaps, and funnel data to identify friction points; build and run a continuous pipeline of A/B tests to improve conversion rate and Average Order Value (AOV)
- Manage the relationship with our web developers to translate site optimization ideas into functional, clean features and updates
- Maintain and constantly improve the day-to-day shopping experience, including navigation, product collections, and cross-selling/bundling strategies
- Simplify how customers interact with our product variations and configurations, ensuring that dimensions, assembly, and materials are intuitively understood
- Continuously audit and iterate on existing Product Detail Pages (PDPs) to maximize revenue potential long after the initial product launch
- Translate product features, materials, and functional benefits into compelling, clear customer-facing copy and storytelling
- Deeply understand customer hesitations regarding high-consideration furniture purchases (e.g., installation, space requirements, financing) and build targeted content to resolve them
- Create and maintain buying guides, comparison charts, interactive tools, and FAQs that guide customers from initial research to a confident purchase
- Lead the digital go-to-market process for new product introductions and major design updates
- Define content requirements, establish project timelines, and coordinate with cross-functional partners to ensure launch assets are deployed flawlessly and on time
- Define and map out the photography, video, 3D renderings, GIFs, and infographics required to support both new launches and ongoing site optimizations
- Write concise briefs for photographers, designers, and editors, ensuring final creative assets satisfy both commercial conversion needs and brand aesthetic standards
Skills
- 5+ years of experience in eCommerce management, digital merchandising, product marketing, or digital product management
- Physical Product Experience: Proven track record working with physical consumer goods, ideally within high-consideration, premium, or complex categories
- Full-Funnel Thinking: A strong grasp of customer psychology, eCom analytics, and how to structure page hierarchies to guide considered purchase decisions
- Comfort with Execution: The unique ability to smoothly transition between high-level strategy and rolling up your sleeves to write a copy hook or review QA details on a page before it goes live
- Project Management & Communication: Excellent written communication and the organization skills required to lead cross-functional projects
- Deep experience with Shopify and modern eCommerce technology stacks
- Background in industries such as furniture, home goods, home organization, or high-end appliances
- Experience directing creative teams, designers, and web developers to build high-converting landing pages or features
Benefits
- Performance bonus opportunity
- Retirement account
- Health benefits
- Long-term growth potential matching our ambitious scaling goals
Company Overview
The Lori Bed is the only Murphy Bed on the market without springs, pistons, and other cumbersome lifting mechanisms. It was founded in 2014, and is headquartered in Austin, Texas, US, with a workforce of 11-50 employees. Its website is https://www.loribeds.com/.