Note: The job is a remote job and is open to candidates in USA. Rare Carat is a leading jewelry brand known for its natural and lab-grown diamond products. They are seeking a high-autonomy Performance Creative Strategist to drive creative strategy and produce compelling ads that enhance customer acquisition and engagement.
Responsibilities
- Produce new winning creative concepts
- Develop and lead creative concepts for ongoing marketing campaigns across Meta and TikTok to drive customer acquisition efficiently
- Create high-performing scripts, hooks, and headlines. You understand the difference between a "brand story" and a direct-response "hook" that stops the scroll in the first 3 seconds
- Partner with the Paid Marketing team to analyze creative performance, turning data into actionable testing roadmaps to identify top-performing messages, visuals, and formats
- Own the process of iterating on winning creatives, finding ways to refresh, remix, and expand on successful concepts to maximize their ROI
- Identify high-potential micro-creators and influencers, craft and refine briefs for UGC video content, and direct them to produce authentic, high-converting content
- Works with AI and GenAI tools for creative ideation and production to increase our testing velocity
- Lead the weekly "Creative Review" meeting. You will present a breakdown of creative metrics (Thumb-Stop Ratio, Hold Rate, Click-Through Rate, Conversion Rate) and propose the “Next Step” hypotheses based on the findings
- Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights
Skills
- Bachelor's degree or above
- 4+ years of relevant experience in design, creative strategy, and marketing, ideally within direct-to-consumer e-commerce
- Proven experience developing and executing creative strategies that drive measurable performance and growth
- Understanding of performance marketing and how ad creative impacts conversions and marketing efficiency
- Analytical and data-driven, with the ability to understand basic performance marketing data and key business drivers
- Excellent communication, collaboration, and presentation skills, with the ability to influence cross-functional partners
Company Overview
Rare Carat is one of the leading diamond jewelry e-commerce retailers in the United States, with an expertise in customer protection. It was founded in 2016, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://www.rarecarat.com/.