Note: The job is a remote job and is open to candidates in USA. LucyRx is an independent pharmacy benefits manager committed to transforming healthcare by putting people first. The Content Writer plays a crucial role in crafting clear and engaging content across various channels, supporting marketing, sales enablement, and client communications to meet business needs.
Responsibilities
- Content Development & Narrative Support
- Develop clear, compelling content aligned with LucyRx’s positioning as a prescription care partner
- Translate complex concepts into simple, useful language for B2B, B2B2C, and consumer audiences
- Support content plans and messaging priorities established by Marketing leadership while helping bring ideas and execution forward
- Contribute ideas, identify opportunities, and help strengthen content through thoughtful execution
- Bring curiosity, judgment, and care to the work by asking clarifying questions, pressure-testing inputs, and improving drafts
- Ensure consistency in voice, tone, and positioning across all content
- Sales Enablement & Business-Critical Content
- Develop content for sales and client-facing materials, including one-pagers, presentations, and campaign assets, in partnership with the Sales Enablement Manager
- Collaborate with the Sales Enablement Manager to receive briefs and deliver polished, audience-right content on time
- Support messaging for key growth areas, including specialty, GLP-1, and women’s health
- Thought Leadership & External Content
- Write content across channels, including:
- LinkedIn and other social media (executive and brand)
- Website (pages, blogs, and articles)
- Digital and email campaigns
- Events and trade shows
- Collaborate with leadership and subject matter experts to develop credible, differentiated perspectives
- Ensure content is grounded in real-world experience, data insights, behavioral science, and market dynamics
- Cross-Functional Collaboration
- Partner with Clinical, Sales, Client Success, and Operations to gather inputs and shape accurate, meaningful content
- Support creative projects from brief to delivery, coordinating with design partners as needed under direction from project leads
- Ask strong, clarifying questions to improve the quality of inputs and outputs
- Translate complex information into clear, audience-appropriate messaging
- Act as a connector across teams to ensure content reflects real-world use and understanding
- Content Quality, Consistency & Standards
- Apply and uphold LucyRx voice and messaging standards across all content
- Ensure clarity, accuracy, and consistency in terminology and positioning
- Adapt tone and messaging appropriately across audiences while maintaining a consistent brand voice
- Edit and refine content to improve structure, readability, and human impact
- Contribute to evolving and strengthening LucyRx’s voice as the company grows
- AI-Enabled Content Development & Workflow Acceleration
- Use AI as a strategic thought partner to accelerate research, shape ideas, and improve content quality
- Apply AI tools to streamline drafting, iteration, and content production without sacrificing clarity or accuracy
- Bring structure and discipline to AI-assisted workflows to improve speed to market and consistency
- Identify opportunities to scale content creation and reduce manual effort through repeatable, AI-supported approaches
Skills
- Bachelor's degree in Communications, Marketing, Journalism, or related field (or equivalent experience)
- 5+ years of experience in healthcare content, writing, or communications roles across agency or in-house environments
- Demonstrated experience creating content that supports sales, marketing, or client engagement
- Strong ability to translate complex topics into clear, structured, and compelling content
- Experience working cross-functionally with non-marketing stakeholders
- Ability to manage multiple projects and priorities in a fast-paced environment and manage timelines and budgets
- Experience in healthcare, insurance, PBM, or another regulated industry
- Experience working in a growth-stage or high-change environment
- Experience supporting employer, consultant, or B2B audiences
- Experience with sales enablement or revenue-supporting content
- Tuned into culture, trends, and technologies in marketing and beyond
Company Overview
LucyRx is an independent, next-generation pharmacy benefit manager (PBM) that is transforming prescription care. It was founded in 2023, and is headquartered in Bethesda, Maryland, USA, with a workforce of 201-500 employees. Its website is https://lucyrx.com.