"Step Beyond Limits, Into Your Style."
As a leading online marketplace for sneakers, apparel, and collectibles, we’re dedicated to empowering a diverse community to champion their unique style and lead trends.
Originating in Singapore, we have grown to serve over 1.5 million users in 13 countries, driven by our mission to be the go-to fashion hub with an unparalleled customer experience.
Our commitment to product authenticity is unwavering, with dedicated facilities ensuring quality.
We are looking for a proactive Junior Growth Specialist to join our Marketing team. With a couple of years of experience under your belt, you will be the driving force behind our day-to-day Online Reputation Management (ORM), social media execution, and the integration of AI tools into our workflows. In this role, you will focus on executing high-quality campaigns, monitoring our digital pulse, and providing data-backed recommendations to senior leadership.
Key Responsibilities:
1. Online Reputation Management (ORM)
- Actively monitor and report on brand sentiment across multiple digital platforms (Google Reviews, App Store/Play Store, Trustpilot, Social Media, Forums).
- Execute and assist in designing proactive campaigns aimed at improving star ratings and increasing the volume of authentic, positive customer reviews.
- Periodically analyze customer feedback trends, summarizing the data into clear recommendation reports for the product and service teams to support continuous improvement.
2. AI Workflow & Innovation
- Separate and utilize various AI-based tools to support and enhance the marketing team's daily operational efficiency.
- Conduct testing of new AI tools, benchmark the results against current processes, and present findings to management regarding their practical viability for the team.
- Stay updated on the latest AI technology trends and propose practical, innovative ways these tools can be adopted to improve our daily marketing workflows.
3. Marketing Execution & Social Media
- Develop and manage social media content calendars, and collaborate with the team to craft strategic roadmaps that drive brand awareness and engagement.
- Track and report on key social media metrics (Reach, Engagement Rate, CTR) and translate this data into actionable insights for future campaign planning.
- Conduct regular competitor research to identify market trends, content gaps, and potential growth opportunities.
- Ensure all published content maintains strict brand alignment, reflecting our values and mission across all digital touchpoints.
Requirements & Qualifications:
- Minimum of 2 years of proven experience in Digital Marketing, Social Media Management, Growth, or a related field.
- Hands-on experience with social media scheduling tools, basic data analytics (e.g., Google Analytics, platform insights), and reputation monitoring platforms.
- Familiarity with or a strong eagerness to master modern AI marketing tools to streamline workflows.
- Excellent written and verbal communication skills, capable of responding to customer reviews professionally and presenting data clearly to the team.