What this Job Entails:
Astreya is seeking a Software Asset Manager to lead a ServiceNow SAM Pro program at one of our key clients, a global financial services and investment research firm headquartered in Chicago. This is a strategic program leadership role, rather than a platform administration position. The successful candidate will own the program charter, manage stakeholder relationships, handle publisher compliance positions, and build a sustainable governance model.
The engagement is structured across four phases: a 30-day Assessment Sprint, a 90-day Foundation build, a 90-day Operationalize phase, and ongoing Managed Operations. You will act as the client-facing program lead across all phases, working closely with our client's internal ServiceNow teams and Astreya's SW Data Analyst based in Mumbai.
Note: This role strictly requires hands-on experience rolling out a ServiceNow SAM Pro program from the ground up; experience limited to operating an already mature program will not be sufficient.
Phase-by-Phase Responsibilities
Phase 0: Assessment Sprint (Days 1–30)
Lead a 14-point assessment covering discovery tool stacks, CMDB health, endpoint coverage, and system integrations (ITSM, HR, identity, VDI, SaaS).
Interview key teams including IT Infrastructure, Procurement, HR, Identity, and ServiceNow to gather findings.
Author and present the SAM Readiness Report to our client's IT leadership within 30 days, which must include a prioritized gap register, architecture recommendations, and a phased roadmap.
Establish program OKRs and baseline key results against Phase 0 data.
Phase 1: Foundation (Days 31–120)
Define the multi-source discovery architecture across Windows (SCCM, Intune), MacOS (Jamf Pro, ABM/VPP), and agentless surfaces.
Oversee entitlement record loading for Tier 1 publishers (Microsoft, Oracle, Adobe, IBM, SAP) and validate them against purchase orders.
Configure Publisher Pack allocation rules for suite products, downgrade rights, and cross-platform unification.
Integrate SAM into the procurement workflow to ensure every software PO generates an entitlement record within 24 hours.
Facilitate the Phase 1 Gate Review and secure written sign-off.
Phase 2: Operationalize (Days 121–210)
Produce the first Effective License Position (ELP) for all Tier 1 publishers by Day 130.
Design and activate reclamation workflows, including unused-software logic and ITSM task routing.
Lead a license downgrade optimization program and document publisher savings.
Build or integrate ITSM onboarding and offboarding workflows with the SAM Pro reclaimed license pool.
Deliver SAM training, build knowledge base articles, and publish the fully signed SAM Program Charter.
Run the first Monthly SAM Operations Review and Quarterly SAM Business Review.
Phase 3: Managed Operations (Day 211 Onwards)
Own the monthly ELP refresh cycle and distribute compliance reports to IT leadership.
Review monthly downgrade batches and present savings to Procurement during renewal events.
Facilitate recurring reviews to present OKR progress, YTD savings, audit readiness, and renewal pipelines to the Executive Sponsor.
Manage publisher relationships and lead audit responses, maintaining all documentation in ServiceNow.
Produce an annual ROI report and facilitate the Annual SAM Program Review.
Core Duties
Own the SAM program charter, scope, and governance model across all implementation phases.
Manage cross-functional relationships across Finance, Procurement, IT, Security, and HR.
Escalate and manage data quality issues that block ELP accuracy through to resolution.
Maintain audit-defensible documentation for all in-scope publishers and lead publisher audit responses.
Monitor Publisher Pack release notes to flag licensing model changes.
Support software vendor contract negotiations utilizing SAM data as the primary evidence source.
Own the renewal pipeline by surfacing upcoming renewals 90, 180, and 365 days in advance.
Required Qualifications (Non-Negotiable)
Experience Level: Minimum 5 years of experience in a Software Asset Management role.
Implementation Leadership: At least 2 years directly delivering or leading a ServiceNow SAM Pro implementation from Phase 0 to first ELP publication.
Program Rollout: Must be able to describe specific hands-on experience handling discovery architecture decisions, entitlement loading from scratch, Publisher Pack configuration, and first ELP production.
Discovery Architecture: Demonstrated experience designing multi-source discovery architecture across at least two endpoint management platforms (e.g., SCCM plus Jamf).
Entitlement Loading: Hands-on experience loading entitlement records from purchase order data for at least three Tier 1 publishers.
ELP Production: Proven experience producing and validating an ELP for Microsoft, along with at least one of Oracle or Adobe.
Workflow Integration: Experience integrating SAM Pro into ITSM workflows and running a reclamation workflow through confirmed uninstall.
Licensing Knowledge: Deep understanding of licensing models for Microsoft, Oracle, Adobe, IBM, and Apple VPP.
Platform Proficiency: Strong working knowledge of ServiceNow SAM Pro, ServiceNow ITSM, Microsoft Intune/SCCM, Jamf Pro, and ServiceNow Integration Hub.
Preferred Qualifications
ServiceNow Certified Implementation Specialist (CIS) in Software Asset Management.
Experience with endpoint intelligence tools like Tanium Asset and Performance or Nexthink.
Experience utilizing SaaS License Management in ServiceNow, including Okta integration.
Prior experience in a client-embedded program lead role at a managed services provider or consultancy.
Familiarity with VDI environments (Citrix, VMware Horizon, Azure Virtual Desktop) and their impact on Microsoft and Oracle license counting.
Experience supporting publisher audit response for Microsoft, Oracle, or IBM.
Key Success Outcomes
Day 30: Deliver the SAM Readiness Report with all Phase 0 discovery questions answered and OKRs baselined.
Day 120 (Phase 1 Gate): Pass all six gate criteria, achieve a CMDB health score above 85%, and ensure Tier 1 entitlement records are loaded.
Day 130: Publish and validate the first ELP for all Tier 1 publishers.
Day 210 (Phase 2 Close): Ensure all five cross-functional dashboards are live, workflows are active, and governance cadences are fully established.
Year 1: Achieve a SAM program ROI above 3:1, maintain zero unresolved Tier 1 publisher shortfalls, and hit an audit readiness score above 90% for all Tier 1 publishers.