• As the Senior Director, Performance Marketing, you lead the strategy and execution of data-driven marketing campaigns aimed at driving customer acquisition and revenue growth
• You oversee a team of marketing professionals, managing the performance marketing channels, including paid search, social media, display advertising, and affiliate marketing
• Your role involves optimizing marketing efforts through continuous testing, analysis, and innovation, ensuring that all campaigns are aligned with business objectives and delivering measurable results
• You will also spearhead the launch and scaling of new marketing channels, identifying and activating emerging opportunities to expand reach and deepen engagement with home service professionals
• Collaborating closely with cross-functional teams, you leverage insights and analytics to maximize ROI and drive the company’s growth
• Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros)
• Our success is their success
• Define vision and strategic direction for performance marketing to drive growth and scale customer acquisition
• Oversee execution of paid media - including paid search, social media, display, and affiliate marketing multi-channel digital campaigns
• Provide leadership, mentorship, and continuous career development to a high-performing performance marketing organization
• Collaborate with executives across creative, brand, analytics, and business team to maximize integrated campaign performance
• Establish KPIs, operational metrics, and dashboards to comprehensively evaluate and report marketing efficiency to leadership
• Oversee budget allocation across acquisition levers, ensuring extreme precision and optimization of corporate resources in line with efficiency targets and growth goals
• Drive innovation across the function by leveraging AI to inject intelligence into workflows and automate processes and continuously implementing emerging marketing platforms, ad models, and tech configurations
• Manage risks associated with lead quality, channel economics, and media investments to safeguard corporate return on investment
• Serve as representative for performance marketing - speaking to strategy and detailed results - in cross-functional business review meetings, strategic planning assemblies and executive leadership forums
• Cultivate external relationships with advertising network matrices, agency partners, and third-party media vendors
Benefits
• Healthcare coverage: Housecall Pro offers DAY 1 medical, dental, and vision insurance for you and your dependents. Our plans offer comprehensive national coverage with extensive provider networks. The company pays for at least 80% of the cost of premiums.
• Competitive pay and equity opportunities: Housecall Pro offers market competitive compensation that includes variable pay opportunities, and we continuously evaluate market benchmarks. Our quarterly internal talent reviews provide the opportunity for performance success discussions and feedback. Certain roles are also eligible for equity this fast-growing technology company.
• Time off: We work hard and want everyone to find balance in their life. Housecall Pro has a flexible, self-managed Paid Time Off (PTO) program. We also offer 6 paid holidays each year when everyone unplugs and recharges.
• Remote work: Housecall Pro is remote-first and our processes support remote teams working together and asynchronously. We also have offices in San Diego and Denver, that allow for teams to come together and give local employees the option of a hybrid schedule.
• Family: Housecall Pro supports employees with growing families by providing paid parental leave. And we love to share pictures of our newest family members in a Housecall Pro baby onesie!
• Learning and development: Housecall Pro knows that your growth is essential to our success. From the first day, we start training you about our business, our customers, how to succeed in your job and how to gain the skills you need to take your next steps.
• Career acceleration: We like to help our people as much as we do our Pros. Housecall Pro helps you accelerate your career with dedicated Career Success Conversations, frequent two-way feedback, and milestone learning programs like our Manager 101 series.
• Wellness: Housecall Pro provides immediate access to a robust Employee Assistance Plan (EAP) for all employees. We also invite everyone to join us for two or three monthly virtual wellness sessions led by experts on a variety of topics.
• Mental health: Housecall Pro’s monthly wellness programming, presented by experts, often spotlights mental health topics. Employees can join live webinars or watch recordings later. We also have an extensive Employee Assistance Plan with multiple resources including direct access to mental health providers.
• Office setup: Housecall Pro provides each new employee with a home office setup that includes a computer and accessories. We also offer ongoing internet and phone reimbursement to help offset expenses.
• Income protection: Housecall Pro wants you to have peace of mind if the unexpected happens. We pay for disability and life insurance. We also offer voluntary accident and hospital plans to help at times when you might need something additional.
• Financial wellness: Housecall Pro offers several ways to save on taxes and plan for your future. Our Health Spending Accounts (HSA) and Flexible Spending Accounts (FSA) help you put aside money tax-free for qualified medical and daycare expenses. Our 401k plan provides powerful tax-free retirement savings along with access to financial planning tools.