Note The job is a remote job and is open to candidates in USA. 215 Marketing is a performance marketing agency seeking an Ad Creative Strategist who specializes in creative strategy and performance optimization in paid media advertising. The role involves developing and producing high-performing ad creatives across platforms like Meta, TikTok, and YouTube, focusing on measurable results and continuous improvement through testing and iteration. Responsibilities Develop high-performing ad concepts, hooks, and messaging angles based on campaign goals Determine appropriate creative formats (UGC, motion, static, etc.) for each campaign Design and produce ad creatives across image and video formats Create short-form video content optimized for paid social platforms Build and maintain scalable frameworks for creative production across multiple accounts Develop clear creative briefs and direction for campaigns Establish and enforce quality standards for ad creative output Work directly with media buyers to review performance and identify optimization opportunities Analyze performance data to identify winning creative patterns and trends Rapidly iterate on existing creatives and produce new variations based on performance insights Ensure consistency and quality of creative output across all client accounts Act as the central creative resource for paid media initiatives Skills 2+ years of experience creating paid ad creative (Meta, TikTok, YouTube, etc.) 2+ years of experience producing both static and video ad assets Experience working in a performance marketing agency or DTC brand environment Strong understanding of paid media performance metrics (CTR, CPA, conversions, etc.) Proven ability to manage multiple projects and maintain high creative output Proficiency in Adobe Creative Suite (Photoshop, Premiere, After Effects) or equivalent Strong video editing and storytelling capabilities Experience collaborating with media buyers and/or performance teams Ability to function autonomously, be self-directed, and highly organized Excellent attention-to-detail Strong communication and problem-solving skills Company Overview A Philadelphia-based, full-service marketing agency that focuses on developing and implementing custom marketing solutions. It was founded in 2013, and is headquartered in Philadelphia, Pennsylvania, USA, with a workforce of 11-50 employees. Its website is https//www.215marketing.com/. Company H1B Sponsorship 215 Marketing has a track record of offering H1B sponsorships, with 1 in 2023. Please note that this does not guarantee sponsorship for this specific role.