Note: The job is a remote job and is open to candidates in USA. FormAssembly is a remote team focused on secure data collection and workflow automation, and they are seeking a strategic and data-driven VP of Marketing to lead their marketing function. The role involves owning the marketing strategy, driving growth and pipeline, building a strong brand, leading product marketing, managing marketing operations, and building a high-performing team.
Responsibilities
- Own marketing-sourced pipeline and revenue targets
- Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
- Optimize funnel performance and conversion rates
- Shape and elevate FormAssembly’s brand and positioning
- Oversee content, PR, and thought leadership strategies
- Ensure consistent, compelling messaging across all channels
- Define product positioning and differentiation
- Partner with Product and Sales on the go-to-market strategy
- Deliver high-impact sales enablement tools
- Build a data-driven marketing engine with clear KPIs
- Manage marketing tech stack, automation, and analytics
- Report on performance, ROI, and growth insights
- Recruit, mentor, and scale a world-class marketing team
- Foster a culture of accountability, innovation, and collaboration
- Manage budget and resource allocation
Skills
- 8-10+ years of marketing experience, with leadership in B2B SaaS
- Proven success in driving pipeline growth and revenue impact
- Deep expertise in demand generation and digital marketing
- Strong experience with enterprise and mid-market audiences
- Exceptional leadership and cross-functional collaboration skills
- Analytical mindset with a passion for data-driven decision-making
- Experience in compliance, data security, or workflow automation
- Background in scaling marketing teams in high-growth environments
Benefits
- Health benefits (health, dental, vision) for Team Members based in the United States
- Mental Health benefits with SpringHealth
- 401(k) with 4% company match
- Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly/non-exempt employees.
- 9 paid company holidays
- Flexible work schedule; work from anywhere!
- Generous Paid parental leave (up to 16 weeks)
- Charitable contribution match
- Budget for professional development
- Company provided Mac laptop
Company Overview
Secure data collection made simple. It was founded in 2006, and is headquartered in Bloomington, Indiana, USA, with a workforce of 51-200 employees. Its website is https://www.formassembly.com.