Note: The job is a remote job and is open to candidates in USA. Tinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media. The Vice President of Affiliate Marketing will lead the affiliate practice, defining strategies for performance-based partnerships and overseeing high-level client relationships while mentoring a talented team.
Responsibilities
- Future-Proofing: Anticipate the impact of AI, privacy changes, and search engine evolution on the affiliate ecosystem to pivot strategies proactively
- Category Innovation: Transition the team from traditional lower-funnel management to sophisticated, content-led, full-funnel partnership ecosystems
- Executive Presence: Act as the face of the affiliate department both internally and externally, contributing to the agency/company’s overall strategic roadmap
- High-Stakes Leadership: Serve as the most senior leader on the team and with clients, ensuring their affiliate programs align with broader business objectives and long-term growth
- Consultative Selling: Partner with the business development team to lead pitches and identify expansion opportunities within existing accounts
- Financial Stewardship: Own the financial health of the affiliate department, including margin management, resource allocation, and achieving aggressive ROI targets
- Omni-Channel Synergy: Break down internal silos by integrating affiliate strategies with other media channels (like Paid Social, SEO, Commerce, Influencer, etc.) to create a unified performance engine
- Tech Stack Optimization: Evaluate and implement emerging technologies and tracking solutions to ensure "best-in-class" attribution and data integrity
- Onboarding Governance: Oversee complex account transitions, ensuring innovative frameworks are established from day one
- Leadership Development: Mentor, teach and elevate Affiliate talent, fostering a culture of accountability, curiosity, and high performance
- Resource Planning: Manage departmental headcount and organizational structure to support scaling without sacrificing quality
- Player and Coach: In addition to growing the individuals on the team you are able to dig in and aid on client work day-to-day
Skills
- 15+ years in digital marketing, with at least 10 years specializing in Affiliate/Partnership marketing and a minimum of 5 years in a senior leadership role
- Demonstrated success in scaling complex, multi-million dollar affiliate programs across diverse verticals (B2C, B2B, Retail, etc.)
- Expert fluency in major affiliate networks (Impact, CJ, Rakuten, etc.) and a sophisticated understanding of multi-touch attribution models
- Exceptional ability to translate complex data into a compelling narrative for C-suite stakeholders
- Strength in working with other teams to ensure Affiliate is an integrated channel within a media mix
- Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred
- MBA or equivalent experience preferred
Benefits
- Unlimited PTO
- Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
- Retirement: Match up to 4% of your contributions at 100%
- Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
- Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
- Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
Company Overview
Tinuiti is a data-driven digital marketing agency specializing in full-service online marketing. It was founded in 2004, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://tinuiti.com/.