Note: The job is a remote job and is open to candidates in USA. WTWH Media LLC is seeking a transformational Senior Vice President (SVP) of Content to oversee their multi-platform content ecosystem. This role involves aligning editorial direction with data-driven strategies to enhance audience engagement and drive revenue streams while managing a diverse team of creators.
Responsibilities
- Build a B2B Creator Framework: Hire, retain, and develop specialized multi-format editorial staff, transforming traditional B2B writers into authoritative industry creators who command dedicated, repeat professional audiences
- Transformational Mentorship: Manage, motivate, and mentor a diverse team, helping early-career journalists and creators level up their skills while guiding seasoned editors and subject-matter experts to adapt to multi-platform publishing
- Multimedia Leadership: Act as a hands-on leader to develop creators' on-camera and on-mic presence for high-impact social media, webinars, podcasts, and digital video programming to extend content creation beyond the written word
- Metrics-Driven Performance: Train content creators to utilize digital analytics tools and performance reporting to make data-driven content adjustments that optimize reach and community loyalty
- Strategic Event Alignment: Support and guide internal creators to translate editorial priorities into high-impact programming for WTWH’s 30+ in-person events, developing cross-platform content packages that directly enhance premium sponsorships and ticket sales
- Brand-to-Demand Optimization: Align creator-led initiatives with the company’s digital lead generation, native advertising, and sponsored content programs to deliver measurable ROI for brand marketing partners
- Profitable Scale Strategies: Develop and create content processes that specifically focus on scale and the unique monetization opportunities that come with highly targeted B2B professional audiences
- Maintain Integrity & Commercial Balance: Protect absolute editorial integrity and high journalism standards while seamlessly supporting overarching corporate business objectives and marketing partner goals
- Set the Overarching Vision: Set the high-level editorial vision, framework, and voice that shapes how WTWH presents its ideas, technical insights, and industry research across all channels
- Final Editorial Authority: Serve as the final authority across platforms, defining and enforcing editorial best practices to ensure consistently high-quality output
- Influential Networks: Cultivate and maintain a broad, external network of industry subject-matter experts, writers, and guest creators to strengthen content authority and brand credibility
- Brand Profile Representation: Represent WTWH Media externally at key B2B industry events, conferences, and in the media to raise the organization's public profile
- AI-First Workflows: Champion an AI-first environment, driving the strategic adoption of AI and natural language processing tools across the organization to enhance creator workflows and accelerate innovation
- Resource and Budget Control: Own and manage the consolidated editorial budget, departmental resources, and vendor allocations to maximize cross-team efficiency across all active industry verticals
- Cross-Functional Synergy: Foster a culture of deep collaboration, working seamlessly with sales, product, marketing, and technology teams to ensure platform modernization and successful digital product launches
Skills
- 10+ years of senior editorial and content strategy leadership experience, ideally within a multi-platform B2B media or digital marketing organization
- Proven experience building, managing, and inspiring diverse digital teams, specifically multi-format content creators, influencer-style B2B talent, or specialized industry journalists
- Demonstrated success developing content strategies that directly link professional audience growth, community loyalty, and data-driven insights to commercial revenue pipelines (events, webinars, podcasts, and digital subscriptions)
- Exceptional workflow optimization and project management skills, showing an ability to pair strict operational rigor with creative and ambitious storytelling
- Proven ability to guide large creative teams through organizational change, digital transformation, and the onboarding of new distribution channels or content management platforms
- Strong strategic curiosity and hands-on comfort using modern digital tools, emerging media networks, and AI workflows to maximize content output at scale
- High emotional intelligence paired with premium communication skills, demonstrating the capacity to build trust, lead through influence, and motivate creators at every level of the organization
- Bachelor's degree in journalism, communication, or a closely related field required; a master's or advanced degree is considered a plus
Benefits
- Remote work environment, with occasional travel required for company events, team meetings, etc.
- Generous vacation, sick, float and bereavement paid time off
- Twelve paid office holidays annually
- Comprehensive benefits to meet your health needs (medical, dental, vision, life, disability and more)
- Fully paid medical leave after one year of service
- Lucrative 401(k) with matching contributions and immediate vesting
- Mission-driven culture with an enthusiastic, professional team
- Strong commitment to work-life balance
Company Overview
WTWH Media is a business-to-business media company focused on providing high value unique content on user's terms while delivering measurable ROI for marketers. It was founded in 2006, and is headquartered in Cleveland, Ohio, USA, with a workforce of 201-500 employees. Its website is http://www.wtwhmedia.com/.