Note: The job is a remote job and is open to candidates in USA. Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. They are seeking a Senior Manager, Search Experience to own the organic discovery strategy and drive business results through innovative search strategies across multiple channels.
Responsibilities
- Set the overarching strategy for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to ensure total brand dominance in discovery
- Lead a cross-functional search squad consisting of content, technical, and product stakeholders. You own the outcomes (rankings, citations, and organic conversions)
- Define how we optimize for Large Language Models (LLMs). This includes structured data strategy, citation management, and 'Brand Authority' signals that AI engines prioritize
- Partner with the Director, Marketing Strategy & Enablement to forecast organic growth and track progress against goals (leads and revenue goals) to executive leadership
- Identify high-leverage opportunities (e.g., site architecture changes, AI-driven content hubs, or technical Schema overhauls) that move the needle beyond incremental gains
Skills
- 10+ years of high-level experience in SEO and Digital Strategy
- Cross-functional Leadership: Since the SEO Content Manager is a dotted line, you must be an expert at leading through influence, clear documentation, and shared goals
- Target Motivation: You obsess over targets and relentlessly hunt for new ways to meet and exceed them
- Data Command: Mastery of the SEO tech stack (Ahrefs, SEMrush, Google Search Console) and the ability to question deeply and search for patterns and hypotheses
- Technical Literacy: Deep understanding of how AI is evolving SEO and what it changes
Benefits
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
- Flexible time off policy, with an encouraged 20 days off per year.
- EAP benefits for you and household members, including counseling and online resources
- 401k matching and Child Education Savings
- Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
Company Overview
Clio provides cloud-based legal practice management software, helping law firms manage cases, billing, and client relationships. It was founded in 2008, and is headquartered in Vancouver, British Columbia, CAN, with a workforce of 1001-5000 employees. Its website is https://www.clio.com.