Note: The job is a remote job and is open to candidates in USA. DuckDuckGo is an online protection company on a mission to raise the standard of trust online. As a Senior Growth Marketing Manager, you'll manage marketing campaigns aimed at driving user growth through app installs and optimizing paid media channels.
Responsibilities
- Manage paid media channels to drive profitable acquisition of new app users
- Scale and optimize app acquisition campaigns in Google, Microsoft and Apple ad platforms
- Launch new ad channel tests and measure incremental lift
- Execute in-market tests for new creative and messaging to improve app install conversion
- Manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable user growth
- Deliver results from new channel testing, app acquisition, subscriber growth, paid advertising, and creative testing
- Own a portfolio of existing channels (Google ads, paid social, app install campaigns) with the goal of efficiently scaling profitable advertising
Skills
- 7+ years of experience in digital advertising roles with 2+ years of experience in marketing consumer apps preferred
- Hands-on expertise standing up and managing paid digital advertising programs (Google Ads, Apple Ads, etc.) as well as familiarity with non-digital paid media management (CTV, TV, etc.)
- Demonstrated track record of profitably scaling app install growth programs while improving efficiency and unit economics as volume materially scales
- Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics
- Experience designing and running incrementality tests (geo holdouts, lift studies, PSA/ghost ads) to validate true channel impact and guide investment decisions
- Advanced analytical abilities, including modeling app economics (payback, LTV), data analysis, scenario planning, and projecting campaign outcomes across spend and volume curves
- Track record of running creative testing as an always on pipeline, consistently shipping new concepts to prevent performance decay and unlock incremental scale
- Passion for ideating and problem solving to deliver creative solutions for profitable user growth
- Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written
Benefits
- Offers Equity
- Eligibility for company-sponsored health benefits is limited to team members based in the United States. This program does not extend to team members located in other countries, such as Canada or the UK.
- Our Team Member Support Guide explains how we prioritize your wellbeing including paid parental leave, office setup, and co-working allowances.
- Flexible work arrangement with no core hours.
- Paid parental leave.
- Office setup allowance.
- Co-working allowances.
Company Overview