Note: The job is a remote job and is open to candidates in USA. Applicantz is a company seeking a Growth Marketing Manager to enhance growth within their SMB eCommerce business through product-led growth strategies and AI-powered execution. This role focuses on optimizing monetization journeys and requires collaboration with various teams to evolve the Product Qualified Lead motion for SMB customers.
Responsibilities
- Define and optimize the SMB eCommerce growth funnel—from acquisition and activation through expansion, cross-sell, and upgrade
- Design and execute rapid experimentation programs across onboarding, in-product messaging, lifecycle communications, and eCommerce touchpoints
- Translate product usage data and behavioral signals into prioritized growth hypotheses and test plans
- Partner with Product and Analytics teams to identify high-intent engagement signals and strengthen the Product Qualified Lead (PQL) motion
- Analyze experiment results and funnel performance to generate actionable insights and inform investment decisions
- Support development of targeted messaging and lifecycle content aligned to customer stage, usage behavior, and expansion opportunities
- Develop dashboards and reporting frameworks to track activation, conversion, expansion, retention, and monetization impact
- Quantify opportunity size and expected business impact to prioritize initiatives effectively
- Leverage AI-powered tools and workflows where applicable to improve experimentation velocity, personalization, and operational efficiency
- Manage cross-functional growth initiatives end-to-end, ensuring alignment, accountability, and timely delivery
Skills
- 5+ years of experience in growth marketing, lifecycle marketing, digital marketing, or related roles in SaaS or eCommerce environments
- Demonstrated experience running structured experimentation programs (A/B testing, multivariate testing, rapid testing frameworks)
- Strong analytical skills with experience leveraging behavioral and performance data to inform decision-making
- Experience working cross-functionally with Product, Analytics, and Engineering teams
- Familiarity with product-led growth (PLG) principles and lifecycle marketing strategies
- Experience supporting customer-facing messaging and content development
- Strong project management and communication skills
- Experience driving growth in SMB or self-serve SaaS models
- Familiarity with a Product Qualified Lead (PQL) motion
- Hands-on experience with product analytics and experimentation platforms (e.g., Amplitude, Mixpanel, Adobe Analytics, Optimizely)
- Experience with marketing automation platforms, segmentation frameworks, and personalization strategies
- Background in B2B SaaS, digital commerce, or subscription models
- Comfort using AI-powered tools to accelerate analysis, content, or workflow efficiency
- Advanced degree in business, marketing, analytics, or related field
Company Overview
Empowering businesses of all sizes with access to bright talent for project solutions, staffing, and freelance expertise. It was founded in 2001, and is headquartered in Houston, TX, US, with a workforce of 201-500 employees. Its website is https://www.applicantz.com.