Note: The job is a remote job and is open to candidates in USA. Cognite is a leader in industrial digitalization, focusing on AI and data solutions to tackle significant global challenges. As a Partner Marketing Manager, you will be responsible for driving revenue growth through strategic partnerships, executing comprehensive marketing programs, and collaborating with various teams to enhance business outcomes.
Responsibilities
- Collaborate with partners and Product Marketing to build and deliver a robust portfolio of partner-facing assets, including co-branded collateral, messaging guides, solution briefs, case studies, and digital campaign kits
- Ensure partner sales and technical teams are equipped with the latest Cognite product messaging, value propositions, and competitive intelligence
- Provide marketing guidance to partners, ensuring all joint materials align seamlessly with Cognite's brand guidelines
- Design, launch, and manage end-to-end joint marketing plans with prioritized partners to generate awareness, drive demand, and build a qualified sales pipeline
- Execute joint webinars, digital campaigns, content syndication, and partner workshops. Drive partner activation and sponsorships for Cognite field events and Impact, our global AI and data industry flagship event
- Manage partner communication channels (newsletters, portals, and Slack/Teams networks) to keep partners informed of product updates, marketing initiatives, and success stories
- Utilize and optimize partner relationship management (PRM) platforms, asset management systems, and joint lead tracking tools to ensure seamless lead routing and attribution
- Track performance, analyze campaign data, and regularly report on KPIs and the ROI of partner marketing investments to internal leadership and partner stakeholders
- Help manage localized partner marketing budgets and market development funds (MDF) effectively, ensuring optimal resource allocation
Skills
- 5+ years of experience in partner marketing, channel marketing, or alliances marketing within an AI and/or B2B SaaS/enterprise software company
- Strong understanding of different industrial partner ecosystems (GSIs, regional SIs, ISVs, and OEMs) and how to effectively market to, through, and with them
- A proven track record of executing joint demand generation campaigns (digital, events, content) that resulted in measurable pipeline growth
- Familiarity with Marketo, Salesforce, Partner Relationship Management (PRM) platforms, LLMs and AI-native martech solutions
- Excellent written and verbal communication skills, with the ability to build strong, trust-based relationships with external partner marketing contacts
- A solid understanding of the industrial sector (Energy, Process Manufacturing, Utilities, Pharma, etc.) and its unique digital transformation challenges is highly preferred
Benefits
- Competitive compensation
- 401(k) with employer matching
- Competitive health, dental, vision & disability coverages for employees and all dependents
- Unlimited PTO
- Paid Parental Leave Program
- Employee Referral Program
Company Overview
Cognite develops an industrial IoT data platform that enables digital transformation of heavy-asset industries. It was founded in 2016, and is headquartered in Lysaker, Akershus, NOR, with a workforce of 501-1000 employees. Its website is https://www.cognite.com.