Note: The job is a remote job and is open to candidates in USA. Pan American Health Organization (PAHO) is seeking a consultant for its Department of Communications to enhance its digital presence and engagement. The consultant will be responsible for creating and managing multimedia and social media content, supporting the production of communication products, and optimizing digital strategies to improve PAHO's visibility and impact.
Responsibilities
- Design, produce, and adapt social media content (e.g., graphics, short videos from YouTube, podcasts, press conferences, reels, carousels, and infographics) for PAHO’s regional and Director accounts on X, Facebook, Instagram, and LinkedIn
- Assist with content scheduling, planning, and uploading posts for institutional and leadership accounts, using Hootsuite Enterprise, on a weekly or monthly basis, as well as during priority periods
- Draft and/or proofread social media copy, including campaigns, news stories, captions, scripts, headlines, and graphic texts, in both English and Spanish
- Generate performance and analytics reports (monthly and/or per campaign), summarizing key metrics, results, lessons learned, and recommendations to optimize digital impact, including news topics, stories, and leadership accounts
- Conduct social listening, using Hootsuite Enterprise and/or other insights tools available, to capture audience insights and emerging conversations, informing more relevant, timely, and impactful social media content creation
- Support audiovisual content production for digital platforms, including selecting and adapting short video fragments (“shorts”), editing transcriptions, and preparing metadata or thumbnails
- Coordinate with the multimedia team to ensure consistency across formats and alignment with visual identity and accessibility standards
- Deliver final asset packages in editable and publication-ready formats for storage and posting, using platforms such as Canva, Teams, and others as defined by the supervisor
- Contribute to innovation in digital communication by applying best practices in social media channels, visual storytelling, accessibility, and audience engagement
Skills
- University degree in communications, journalism, digital media, marketing, public relations, social sciences, or another related field
- At least 7 years of progressively responsible experience in social media management, digital communications, content development, audience engagement, or related fields
- Demonstrated experience developing and implementing social media strategies and managing institutional social media accounts across multiple platforms
- Experience creating, adapting, and optimizing content for digital channels, including text, images, short-form video, and multimedia products
- Proven ability to monitor performance metrics, analyze audience engagement, and translate data into actionable recommendations
- Fluency in English or Spanish, with a good working knowledge of the other language, is essential
- Experience supporting communication campaigns in international organizations, public institutions, or multicultural environments is desirable
- Working knowledge of Portuguese and/or French is an advantage
Benefits
- W2 option available if qualified
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