Note: The job is a remote job and is open to candidates in USA. CrisisGo is a company focused on integrated marketing initiatives, and they are seeking a Marketing Operations & Content Specialist to manage the execution of marketing campaigns across various channels. The role involves coordinating marketing activities, creating content, managing social media, and utilizing AI tools to enhance marketing efficiency.
Responsibilities
- Own the execution of integrated marketing campaigns across digital, email, social media, webinars, and partner channels
- Manage the end-to-end marketing content calendar, ensuring all campaigns, content, and deliverables are planned, produced, and executed on time
- Coordinate all moving parts of campaign execution including messaging, creative, timelines, and distribution
- Collaborate with internal stakeholders to ensure campaigns are aligned with product launches, sales initiatives, and partner activity
- Track campaign progress and ensure execution deadlines are met across all channels
- Create, publish, and manage content across all social media channels
- Develop social media posts, email content, blogs, and campaign assets
- Own daily/weekly social media scheduling, publishing, and engagement
- Repurpose long-form content (podcasts, webinars, case studies, events) into short-form content including clips, posts, and visuals
- Ensure consistent brand voice and messaging across all content
- Build and launch paid advertising campaigns across LinkedIn, Google, and Meta
- Execute campaign setup including audiences, targeting, creative uploads, and tracking
- Monitor campaign performance and provide optimization recommendations
- Report on paid media results and key performance metrics
- Coordinate co-marketing activities with reseller, referral, and technology partners
- Support execution of partner campaigns, webinars, and joint marketing initiatives
- Assist in creation and distribution of partner marketing materials
- Maintain organization and consistency of partner campaign assets
- Maintain marketing workflows, tools, and systems to ensure smooth campaign execution
- Support HubSpot CRM hygiene, campaign tracking, and marketing automation execution
- Organize marketing assets, templates, and campaign documentation
- Ensure alignment between marketing execution and reporting systems
- Use AI tools to accelerate content creation, research, campaign development, and execution workflows
- Apply AI to:
- Content creation and copywriting
- Social media production
- Video editing and repurposing
- Campaign ideation and optimization
- SEO and AEO / GEO content optimization
- Continuously explore and implement new AI tools to improve marketing efficiency and output
Skills
- 2–4 years of marketing experience in a B2B or SaaS environment
- Experience executing social media for a business or brand
- Experience building and launching digital marketing campaigns
- Experience with paid advertising platforms (LinkedIn Ads, Google Ads, or Meta Ads)
- Experience with HubSpot or similar CRM/marketing automation tools
- Experience with video editing, podcast editing, or content production tools
- Strong organizational and project execution skills
- Excellent written and verbal communication skills
- Ability to manage multiple priorities and deadlines independently in a remote environment
- Experience with AI marketing tools such as ChatGPT, Gemini, Skywork, or similar platforms
- Experience with SEO and AEO (Answer Engine Optimization) concepts
- Experience supporting partner or channel marketing programs
- Experience in SaaS, education, public safety, or technology industries
- Basic design skills (Canva, Adobe Suite, or similar tools)
Benefits
- Medical and other benefits
Company Overview
CrisisGo is connecting people and organizations through safety networks to ensure everyone has what they need to be safer. It was founded in 2013, and is headquartered in St Louis, Missouri, USA, with a workforce of 51-200 employees. Its website is https://www.crisisgo.com/.