Note: The job is a remote job and is open to candidates in USA. Sorren is a top 50 national advisory firm that blends deep expertise with a human-first approach. They are seeking a Marketing Manager to develop and execute inbound digital campaigns, manage various marketing strategies, and ensure alignment with firm brand standards and messaging.
Responsibilities
- Develop and execute inbound digital campaigns that generate qualified CAS leads for the sales team
- Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies
- Own HubSpot campaign setup, tracking, workflows, attribution, and reporting
- Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI
- Manage and coordinate third-party website and SEO vendors to ensure CAS digital content, landing pages, messaging, visuals, and user experience remain current, aligned with campaign goals, and optimized for lead generation
- Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points
- Manage CAS technology partner relationships and identify co-marketing opportunities including sponsorships, webinars, joint campaigns, and conferences
- Create and manage CAS marketing materials, including brochures, one-pagers, pitch decks, web copy, and sales enablement content
- Lead the development of case studies and client success stories
- Track and coordinate speaking opportunities, conference participation, webinars, and presentation preparation
- Ensure all materials align with firm brand standards and messaging
Skills
- Bachelor's degree in marketing, communications, business, or related field
- 5+ years of B2B marketing experience
- Strong HubSpot and WordPress experience required
- Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting
- Excellent writing, editing, communication, and project management skills
- Ability to manage multiple campaigns and stakeholders at once
- Experience in professional services, accounting, advisory or financial services preferred
- Experience with partner marketing, co-marketing, webinars, events, or sales enablement preferred
Benefits
- Generous paid time off
- Comprehensive medical, dental, and vision coverage, plus life and disability insurance
- 401(k) retirement savings plan
- Paid holidays, including a firmwide winter break (December 24 6 January 1)
- Paid parental leave (available after one year of service)
- Mentorship and career development programs
- CPA exam support to help you succeed on the path to licensure
- Firm-sponsored events and spontaneous team activities
- Celebrations to mark milestones like the end of busy season and the holidays
Company Overview
Sorren is an accounting and advisory firm providing tailored tax, audit, and consulting services. It was founded in 1996, and is headquartered in Meridian, Idaho, USA, with a workforce of 1001-5000 employees. Its website is https://sorren.com.