Note: The job is a remote job and is open to candidates in USA. Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. As Product Marketing Lead, you'll translate powerful product capabilities into crisp, compelling stories that resonate with business owners and fuel adoption across the experience economy.
Responsibilities
- Lead go-to-market for strategic launches, owning positioning, messaging, content, and rollout strategy from end to end
- Develop engaging, scalable content tailored to business owners and decision-makers
- Craft and manage customer-facing comms across in-product messaging, emails, release notes, and more
- Equip Sales and Success teams with assets, training, and narratives that win trust and drive growth
- Use qualitative and quantitative research to shape messaging, validate decisions, and uncover new opportunities
- Analyze data to guide strategy, test hypotheses, and iterate on what works
- Partner cross-functionally with Product, Sales, Enablement, Pricing, and more to align on launch goals and outcomes
- Bring clarity and momentum to complex projects with multiple moving parts and stakeholders
Skills
- 8+ years in product marketing for SaaS or B2B tech, with deep experience owning launches end to end
- A strong portfolio of content that shows how you translate complexity into clarity (think decks, videos, landing pages, blogs)
- Confident, precise communicator who can write for impact and speak to execs
- Proven track record of enabling Sales and Success teams with effective, usable content and training
- Natural collaborator across technical and non-technical teams, with clear communication in both directions
- Analytical mindset with the ability to interpret data, test hypotheses, and use insights to guide strategy and messaging
- Comfortable navigating ambiguity and shifting priorities with agility and optimism
- Strong project management skills - you keep workstreams on track without losing sight of creative storytelling
- Deep empathy for customers, with a passion for building products and experiences that matter
- Experience marketing payments or fintech products and partnering with international teams to support launches across multiple regions
Benefits
- Performance bonus
- Benefits
- Other applicable incentive compensation plans
Company Overview
Mindbody is a wellness experience platform that allows clients to find and engage with fitness, beauty, and integrative health services. It is a sub-organization of Playlist. It was founded in 2001, and is headquartered in Miami Beach, Florida, USA, with a workforce of 1001-5000 employees. Its website is https://www.mindbodyonline.com.