[Remote] Lead PMM, Narrative & Content

Note: The job is a remote job and is open to candidates in USA. Apollo.io is a leading go-to-market solution for revenue teams, known for its AI-first approach. The company is seeking a Lead PMM, Narrative & Content to develop and operationalize narratives that position Apollo as the default AI native system for GTM teams, while managing the content strategy to communicate this vision effectively.

Responsibilities

• Drive the perception shift. Build and execute the strategy that moves Apollo to "AI-first GTM platform" in the minds of upmarket buyers, analysts, and the broader GTM community
• Run the company content engine. Set the editorial POV, prioritize the bets, and ship the work — original research, defining frameworks, exec thought leadership, blog flagships, video, podcast moments. You're as much an editor as a writer
• Operationalize narrative into launches. Partner with product PMMs to map product to narrative, so every Tier 1/2 launch lands in the larger story instead of as a one-off feature drop
• Be the ghost behind exec voice. Own the strategy and (sometimes) the words for CEO, CRO, and CMO social, keynotes, and high-stakes external moments. You’ll work with external writers but you own the strategy
• Translate technical into magnetic. Take dense product capability (MCP, agents, the platform architecture) and turn it into stories upmarket buyers, operators, and analysts can't stop quoting
• Build the proof point machine. Partner with customer marketing to turn customer wins, usage data, and category benchmarks into the evidence layer behind every narrative claim
• Scale yourself with AI. Fluency with Claude (and the workflows we've built around it) is required. You should be the kind of PMM who treats AI as core infrastructure, not a side tool
• Measure the vibe shift. Brand pulse, Gong call language, analyst conversations, inbound demand signal — track the perception KPIs alongside content performance

Skills

• 7–10 years of product marketing experience at B2B SaaS, with a clear spike in narrative, positioning, and content
• You write. Not 'can write when needed' — you write. You have a portfolio of long-form, exec social, narrative docs, or launch copy you'd put on a billboard
• Cross-functional translator. You're the connective tissue between product, sales, brand, comms, and exec — you've worked directly with CEOs and CROs and you know how to turn their instincts into shipped artifacts
• Strong POV on AI go-to-market. You don't need to be an AI doomer or zealot, but you have a real take on how AI is reshaping B2B GTM, and you've started showing it through your own work
• AI-native operator. Comfortable with Claude as a daily tool; you've built or used custom skills, prompts, or workflows that meaningfully scale your output
• Builder mentality. Comfortable shipping V1 docs, running point on cross-functional asks, and saying no to kitchen-sink PMM requests
• Distribution sensibility. You think about how a narrative spreads — through exec voice, influencer networks, analyst conversations, owned channels — not just what you're publishing
• High agency, high bar. You can move from C-suite narrative work to writing a LinkedIn post for a launch in the same day, and you hold yourself and your partners to a tight quality bar
• You've led a pricing & packaging or platform-level repositioning before
• You've worked at a company that successfully shifted upmarket — and you can tell the story of what marketing actually did to make that happen
• You've built or ghostwritten an exec social presence that drove real business outcomes (deals, partnerships, inbound)
• You've gone viral in the B2B space — but you also know that virality without narrative is noise

Benefits

• Equity
• Company bonus or sales commissions/bonuses
• 401(k) plan
• At least 10 paid holidays per year, flex PTO, and parental leave
• Employee assistance program and wellbeing benefits
• Global travel coverage
• Life/AD&D/STD/LTD insurance
• FSA/HSA and medical, dental, and vision benefits

Company Overview