Note: The job is a remote job and is open to candidates in USA. Otter Products is seeking a Lead eCommerce Analyst to join their eCommerce team. This role involves spearheading analytics strategy, conducting complex data analysis, and optimizing e-commerce performance through data-driven insights.
Responsibilities
- Define and lead Direct to Consumer (DTC) eCommerce data strategy, aligning digital analytics with growth, customer acquisition, and revenue objectives
- Drive profitable growth by linking marketing spend, merchandising decisions, and customer behavior to Lifetime Value (LTV), margin and retention
- Establish advanced marketing frameworks, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA) incrementality to optimize marketplace performance
- Shape customer lifecycle strategy through cohort analysis, segmentation, and personalization across acquisition, conversion and retention
- Develop forecasting and predictive models to support demand planning, inventory strategy and revenue growth
- Partner with leadership to influence pricing, promotional strategy, and digital investment decisions
- Identify and implement new tools and technologies to enhance digital analytics and personalization capabilities
- Oversee end-to-end DTC funnel performance, including homepage, category pages, Product Detail Pages (PDPs), cart, and checkout optimization
- Manage digital experimentation strategy, including A/B and multivariant testing, to improve conversion rate and Average Order Value (AOV)
- Oversee acquisition performance across paid media, Search Engine Optimization (SEO), email, SMS, and affiliate channels
- Ensure robust data collection, tagging, and governance across analytics platforms and tools
- Develop and maintain executive dashboards with consistent key performance indicators (KPIs) across channels and campaigns
- Drive cross-functional alignment across marketing, merchandising, operations, and technology teams to execute data-driven initiatives
- Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment
- Other duties as assigned
Skills
- Bachelor's degree required. Experience in lieu of degree may be considered
- Minimum of eight years of experience in web analytics, specializing in strategy development and implementation is required
- Advanced skills in the use of various web analytics tools, including Google Analytics 360, GA4, Adobe Analytics, and HotJar, required
- Highly advanced skills in managing profiles, integrating third-party tags and creating tagging strategy required
- Extensive skills in creating and delivering regular and ad-hoc reports and dashboards using tools like Microsoft Excel, Looker Studio, and Power BI required
- Experience with analyzing the customer journey and evaluating product performance required
- Experience in A/B testing, optimization, and collaborating with UX/UI teams for data-driven design changes required
- Experience with Tealium Tag Manager preferred
Benefits
- Medical
- Dental
- Vision
- Basic life
- Voluntary life
- Long-term and short-term disability
- Employee assistance program
- Flexible spending accounts
- Health savings account
- 401(k) retirement plan
- Accrued paid time off based on seniority
- Volunteer time off
- Parental leave
- Bereavement leave
- Company holidays
- Years of service awards
- Variable Incentive Program - This position is eligible for the Profit Sharing Program
Company Overview
Otter Products provides protective products for smartphones and electronic devices via OtterBox, LifeProof, Liviri and OtterCares brands. It was founded in 1998, and is headquartered in Fort Collins, Colorado, USA, with a workforce of 1001-5000 employees. Its website is https://otterproducts.com/.Company H1B Sponsorship
Otter Products has a track record of offering H1B sponsorships, with 1 in 2022, 1 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.