Note: The job is a remote job and is open to candidates in USA. Premed Catalyst is dedicated to improving the acceptance rates of premed students into medical schools. They are seeking an Email Marketing Manager to enhance their email strategies, manage campaigns, and engage their audience effectively through tailored email content and segmentation.
Responsibilities
- Own the strategy: segmentation, lifecycle and journey design, cadence, and how we position our offers to each segment
- Can setup experiments and learn from each campaign and flow, and decide what to apply next
- Own the monthly email calendar. Plan, build, write, schedule, and ship every campaign and automated flow in HubSpot
- Write the copy. Subject lines, body, and CTAs are yours. Clicks and engagement are our bottleneck, so copy matters
- Rebuild list health: re-permission and clean the list, suppress the disengaged, and protect our sender reputation
- Define success as email-sourced pipeline and revenue. Report weekly and adjust based on the data
- Work with our sales lead to define when and how a qualified lead moves to a sales conversation
- Create email designs to boost clarity and engagement for readers
- Identify new opportunities in email and across segments for new flows or campaigns
Skills
- 4+ years in email or lifecycle marketing, owning a list and a revenue number
- Expert in HubSpot Marketing Hub: workflows, lists, segmentation, A/B testing, reporting
- Strong direct-response copywriting, with examples and results you can show
- Fluency in deliverability and list hygiene
- Comfort owning a function solo on a small, fast team
- Education, coaching, info-product, or other high-consideration B2C experience
- Experience setting up a marketing-to-sales handoff
Benefits
- Full-time
- W2
- Fully remote (US-based)
- Flexible hours
Company Overview