Note: The job is a remote job and is open to candidates in USA. GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. They are seeking a Director of Product Marketing to take ownership of product marketing end-to-end, including narrative, positioning, pricing, packaging, launches, enablement, and competitive strategy.
Responsibilities
- Manage, mentor, and grow the PMM team; set strategy and operating rhythm
- Drive cross-functional alignment with Product, Sales, CS, RevOps, and Marketing
- Use customer, market, and competitive signals to influence roadmap and priorities
- Bridge external market dynamics and internal product decisions
- Define differentiated messaging across product lines, segments, and channels
- Tie product positioning into the broader Legal AI category narrative
- Build cross-functional launch plans with repeatable frameworks and go/no-go recommendations
- Own ICPs, value props, segment messaging, and in-product messaging strategy
- Lead pricing, packaging, and monetization strategy across all tiers
- Leverage research, usage data, and competitive insight to guide decisions
- Deliver talk tracks, decks, competitive briefs, and training programs
- Partner with Sales leadership on deal strategy and positioning
- Run structured customer insight and win/loss programs
- Turn findings into actionable GTM, pricing, and deal strategy adjustments
- Lead analyst engagement, competitive positioning, and external thought leadership
- Oversee case studies, ROI stories, and full-funnel proof points with Brand and Demand Gen
- Define PMM metrics tied to revenue, adoption, and win rate; use data to refine strategy continuously
- Define org structure, hire and coach PMMs, and establish scalable systems and processes
Skills
- 10+ years of B2B SaaS product marketing experience, ideally selling to lawyers
- Experience leading PMMs or managing a PMM function
- Strong background in pricing, packaging, and monetization strategy
- Proven ability to develop clear, differentiated messaging in complex markets
- Experience in marketing technical or AI-driven products
- Strong partnership instincts with Product, Sales, and CS
- Excellent writing, editing, and executive communication skills
- Ability to build structure, clarity, and process in fast-moving environments
- Hands-on and strategic, with a bias toward action and accountability
- High-growth, start-up experience
Benefits
- Offers Equity
- Offers Bonus
- REMOTE
- If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Tuesdays, Wednesdays, and Thursdays.
Company Overview
GC AI is the legal AI platform built for in-house teams that solves the workflows in-house lawyers and legal professionals face every day. It was founded in 2023, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://gc.ai.