Note: The job is a remote job and is open to candidates in USA. Yamaha Corporation is seeking a motivated Digital Analytics Intern to join their Web Analytics team. This role involves analyzing performance across digital platforms to help shape marketing strategies and enhance customer experiences.
Responsibilities
- Assist in the analysis of website traffic, user behavior, and performance metrics using tools like Google Analytics and Google Search Console
- Assist in developing reports and dashboards on digital campaign performance, website usage, and customer engagement
- Contribute to the enhancement of data collection, tagging, analysis, and visualization practices
- Work on A/B testing and other experiments to optimize user experience and increase conversion rates
- Collaborate with Development and other cross-functional teams to ensure data accuracy and accessibility
Skills
- Must be a junior or senior from an accredited university OR have graduated within a year with a degree in Marketing, Business Analytics, Music Business, Data Science, Information Systems, Statistics, Economics, Communications or a combination thereof
- Must be able to work full time (M-F 8:30-5pm) during internship
- Experience with site analytics tools (e.g., Google Analytics, Adobe Analytics)
- Must be able to communicate effectively both verbally and in writing
- Strong analytical skills and attention to detail
- A passion for music and technology
- Experience presenting information to key stakeholders
- Familiarity with digital marketing channel tactics (e.g., CRM, SEO, CPC, Social) and measurement
- Experience with Tableau, Power BI, or similar data visualization tool
- Experience with Google Tag Manager or similar tag management solution
- Knowledge of RegEx, JavaScript, SQL, or HTML (Elements/CSS/DataLayer)
- Familiarity with ETL (Extract/Transform/Load) tools
- Social media marketing and/or advertising experience
- Appreciation of music and sound
Benefits
- Remote work opportunity
- Robust employee wellness programs including free music lessons
- Discounted hotel, travel, entertainment, and other attractions
- Paid sick-time and holidays
- Inclusive and passionate culture
- Opportunity to be part of something bigger; changing people's lives through music and sound
Company Overview
Our history began in 1887 when Yamaha founder Torakusu Yamaha completed a repair job on a reed organ at a Japanese primary school. It was founded in 1887, and is headquartered in Hamamatsu, Shizuoka, JPN, with a workforce of 10001+ employees. Its website is https://www.yamaha.com.