[Remote] Demand Generation Marketing Manager

Note: The job is a remote job and is open to candidates in USA. RateQuote is a dynamic company seeking a high-impact Demand Generation Marketing Manager to lead the supply-side engine of their insurance-based marketplace. This role involves managing external partnerships, optimizing call funnels, and ensuring a steady flow of high-quality leads while enhancing internal call center efficiency.

Responsibilities

• Sourcing & Onboarding: Proactively identify new external call or lead sourcing opportunities and manage the end-to-end onboarding of new sources, including MSAs, compliance vetting, call routing integrations, and internal reporting
• Strategic Partnership: Proactively manage and identify high-level strategic source partnerships, specifically exploring and securing opportunities in specialized sectors such as ICHRA (Individual Coverage Health Reimbursement Arrangements) within employer groups
• Relationship Management: Act as the primary lead for all 3rd-party publishers and affiliates, including managing external search agencies to drive search traffic and holding regular performance reviews with sources to optimize quality and conversion
• Industry Presence: Represent RateQuote at industry conferences 3–4 times per year to scout new high-value partners and stay ahead of market trends
• Traffic Orchestration: Manage the daily distribution of call volume across the RateQuote Direct (RQD) internal call center and the external marketplace to ensure optimal resource allocation
• Cap & Volume Oversight: Monitor real-time traffic to ensure the right calls are routed to the appropriate destination, strictly hitting daily volume requirements and buyer caps
• Demand Alignment: Collaborate with internal and external stakeholders to balance supply with shifting demand, ensuring no lead is wasted and all buyer requirements are met daily
• Internal Alignment: Work directly with the Director of Marketplace Growth to ensure seamless daily communication between the sourcing and selling of calls to the external marketplace buyers
• Optimization Loop: Establish and maintain a robust feedback loop with call buyers to utilize performance data for continuous optimization of call sourcing and lead diversification
• Internal Reporting: Run weekly meetings on marketing and call sourcing progress, updating performance slides with detailed notes on marketplace trends and opportunities
• Data Integrity: Match source data with internal data to review reports and maintain logins for all available source systems
• System Troubleshooting: Identify and debug call routing issues within the Call Optimizer, collaborating with Engineering for complex technical fixes
• Invoicing & Accuracy: Coordinate with Accounting to ensure timely payments and that invoices accurately match internal reports
• Dispute Resolution: Identify gaps in billable amounts and negotiate differences with buyers or sources as needed
• Forecasting: Build and maintain monthly, quarterly, and annual volume and CPC forecasts with the Finance team
• Regulatory Oversight: Monitor the ecosystem to ensure compliance with TCPA, FCC, and carrier regulations
• CMS/Medicare Management: Maintain active status with CMS/HPMS and manage the approval process for annual AEP/OEP Medicare creatives
• Quality Assurance: Strategize with sources to refine call quality based on the specific needs of the marketplace and RateQuote Direct (RQD)

Skills

• 5+ years in demand generation or marketplace operations, preferably in Insurance or FinTech
• Exceptional presentation skills; comfortable running weekly executive-level meetings
• Proficiency in lead distribution software and telephony stacks
• High attention to detail regarding data reconciliation, logs, and forecasting
• Willingness to travel 3–4 times per year for industry events
• Experience in other insurance verticals (life - final expense - auto) is a bonus

Company Overview