Note: The job is a remote job and is open to candidates in USA. Direct Sales Recruiting, LLC is a recruitment organization seeking a Channel Marketing Manager for a leading manufacturer of outdoor recreation products. The role involves leading distributor marketing programs, driving market demand, and enhancing partner engagement across North America.
Responsibilities
- Serve as the primary marketing partner to distributors, dealers, and channel partners across North America
- Develop and execute channel marketing programs that increase demand and market penetration within the education, municipal, parks & recreation, architectural, and construction sectors
- Support distributor digital marketing efforts including websites, social media, email marketing, lead generation, and local campaigns
- Create sales enablement tools, presentations, collateral, and marketing assets that help distributors win business with architects, schools, municipalities, and commercial customers
- Train distributor teams on marketing programs, brand standards, and campaign execution
- Coordinate marketing support for trade shows, industry conferences, customer events, and distributor meetings
- Collaborate closely with sales leadership to improve lead generation, partner engagement, and revenue growth
- Measure channel marketing effectiveness and optimize programs based on performance metrics
Skills
- Min. 7+ years of Channel Marketing, Partner Marketing, Distributor Marketing, or B2B Marketing experience
- Experience supporting distributor, dealer, representative, or channel partner networks
- Industry experience within one or more of the following: Building Products, Architectural Products, Site Furnishings & Amenities, Parks & Recreation, Outdoor Recreation Equipment, Construction, Landscape Products, Municipal/Government Markets and Education/K-12 Markets
- Strong understanding of specification-driven sales environments involving architects, landscape architects, engineers, contractors, municipalities, schools, and government agencies
- Experience developing integrated marketing campaigns, sales enablement tools, and channel partner programs
- Excellent communication, presentation, and project management skills
Benefits
- Comprehensive Benefits Package
- Paid Time Off & Holidays
- Fully Remote Work Environment
- Opportunity to work with a market-leading organization serving high-growth education, municipal, and community development sectors
Company Overview
We are a national sales recruitment firm, and have placed 1000s of all types of sales reps throughout the US over the last decade. It was founded in 2000, and is headquartered in Basking Ridge, New Jersey, USA, with a workforce of 11-50 employees. Its website is http://www.directhr.com.