Note: The job is a remote job and is open to candidates in USA. Digital Alchemy is a global Marketing Automation Services Provider that delivers marketing services and technical support to organizations worldwide. As a Campaign Consultant, you will provide consulting services to marketing teams, design multi-channel data-driven campaigns, and ensure effective communication between clients and technical teams.
Responsibilities
- Ensuring best practice campaign design, build, QA & execution on time and as per campaign brief
- Providing guidance / consulting on improvements that can be made to campaigns both new & existing
- Socializing new technical capability available to marketing, through suggested applications to campaigns that will drive higher incremental results
- Taking ownership of all communications between analytics, data, channel, and other technical teams to ensure all the building blocks of a campaign are put together accurately on time
- Operate with a consultative and strategic approach to deliver strategic solutions from campaign designing briefing, optimization, and experimentation
- Being able to prioritize multiple tasks-based business critical outcomes and be able to work in an agile manner to deliver to marketing needs
- Analyze client data, current campaigns, and insights to identify opportunities and areas for additional projects to add value
- Keep up to date on new technologies, industry trends and innovations to provide informed and relevant recommendations
- Work alongside senior technical consultants and managers to deliver technical solutions to support the marketing automation platform
- Deliver technical and process documentation relating to the marketing automation platform and associated processes
- Take ownership of communications between various marketing and technical teams to ensure campaigns or technical solutions are delivered on time and to specified requirements
Skills
- Degree in Marketing, IT, Computer Science or related degree
- Minimum 4 years experience working in build and delivery of data-driven marketing campaigns across multiple channels
- Experience working in building & delivery of data driven marketing campaigns across multiple channels
- Experience in using SQL to perform data analysis & identifying customers based on business criteria using relational databases
- Understanding of Big Data systems is beneficial
- A background in managing multiple key projects or consultative work with a good track record of delivering success for client or agency's business
- Pragmatic problem solver with a keen attitude to deliver business outcomes
- Work both independently and collaboratively in gathering requirements with minimal supervision
- Excellent written and oral communication skills
- Systems and business analysis skills, including delivery of high quality technical specifications and process documentation
- Consulting skills, including stakeholder management across technical and non-technical teams
- Experience using Enterprise Marketing tools such as Braze, Adobe Journey Optimizer or Adobe Campaign is a PLUS
- Experience in working in multi-platform environments that require orchestration of data across different systems to enable marketing campaigns is a PLUS
- Understanding of Customer Lifecycle Frameworks and designing always-on trigger campaigns as well as ad-hoc tactical campaigns is a PLUS
- Understanding of customer centric marketing concepts and optimizing campaign-channel mix based on customer centricity
Company Overview
Digital Alchemy is a digital marketing company that offers marketing operations, data management, and campaign marketing services. It was founded in 2003, and is headquartered in Sydney, New South Wales, AUS, with a workforce of 201-500 employees. Its website is https://www.digitalalchemy.global.