Note: The job is a remote job and is open to candidates in USA. BeOne Medicines USA, Inc. is a rapidly growing company focused on combating cancer. The Associate Director, Content Experience & Design Standards is responsible for defining and governing global content experience standards, ensuring compliance and usability across various channels while enabling AI-driven content creation.
Responsibilities
- Define and own global content experience standards across channels including:
- Sales and field-facing content
- Email and marketing automation
- Web and portal experiences
- Non-personal promotion and digital channels
- Establish clear principles for usability, accessibility, consistency, and modularity in a regulated environment
- Ensure experience standards align with enterprise branding, compliance requirements, and omnichannel strategy
- Develop and govern enterprise design systems, component libraries, and reusable templates to support:
- Faster content creation
- Consistent execution across brands and regions
- Improved content reuse and modularity
- Define channel-specific experience playbooks that outline:
- Content structure
- Layout standards
- Interaction patterns
- Dos and don’ts by channel
- Partner with content systems teams to embed standards into tools such as Veeva, DAM, CMS, and content authoring platforms
- Define experience guardrails and structured templates to support AI-enabled content generation
- Ensure GenAI-generated content:
- Is channel-appropriate
- Adheres to brand and experience standards
- Supports modular reuse and automation
- Minimizes downstream review and rework
- Partner with GCMT, Legal, Medical, and Compliance teams to ensure GenAI use cases align with enterprise governance and responsible AI principles
- Support pilot programs and scaling of AI-driven content creation workflows
- Serve as the UX subject matter expert for enterprise content initiatives
- Provide guidance and design direction to internal teams and agency partners
- Review and assess experience quality across key initiatives, launches, and channels
- Identify experience gaps, inconsistencies, or friction points and drive standardization or remediation
- Partner closely with:
- Enterprise Content Systems (platform enablement)
- Tagging & Content Measurement (metadata and measurement alignment)
- Commercial, Medical, and Digital teams (execution needs)
- Ensure experience standards are embedded upstream in content planning and creation—not retrofitted downstream
- Support training, documentation, and enablement to drive adoption of standards across global teams and agencies
Skills
- Bachelor's degree required, preferably in User Experience Design, Human-Computer Interaction (HCI), Digital Design, Marketing Technology, Information Systems, Life Sciences or related field
- 8+ years of experience in content experience design, UX strategy, digital content operations, omnichannel enablement (preferably in biotech, pharma, or other regulated industries)
- Strong understanding of how content experience, structure, and templates impact review efficiency, compliance outcomes, content reuse, and AI enablement
- Proven ability to standardize without stifling brand or regional flexibility
- Comfortable operating in ambiguity and helping organizations mature their operating models
- Strong communication and influence skills across matrixed, global teams
- Detail-oriented with a systems-thinking mindset
- Strong working knowledge of Content Management Systems (CMS), Digital Asset Management (DAM), Veeva Vault PromoMats and related content platforms
- Familiarity with modular content frameworks, omnichannel activation platforms, AI-enabled content creation tools
- Experience with UX and design system tools (e.g., Figma, Adobe, or similar)
- Proficiency with collaboration and documentation tools (Teams, SharePoint, Confluence)
- Master's degree preferred (but not required) in UX / HCI, Digital Strategy, Design Systems, Business or equivalent
Benefits
- Non-Commercial roles are eligible to participate in the annual bonus plan
- Commercial roles are eligible to participate in an incentive compensation plan
- All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards
- All employees are eligible to voluntarily participate in the Employee Stock Purchase Plan
- The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness
Company Overview
BeiGene is a global oncology company. It was founded in 2010, and is headquartered in Cambridge, Massachusetts, USA, with a workforce of 0-1 employees. Its website is https://www.beigene.com.