Note: The job is a remote job and is open to candidates in USA. ConnectWise is an industry and Global leading software company dedicated to the success of technology solution providers. They are seeking an experienced Account-Based Marketing (ABM) Manager to design and execute targeted marketing strategies for high-priority accounts, collaborating closely with Sales and Digital teams to drive pipeline growth through personalized campaigns.
Responsibilities
- Design and execute ABM plays across acquisition, competitive displacement, and named accounts
- Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals
- Translate strategy into clear, actionable weekly plans (accounts, plays, owners)
- Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables
- Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement
- Map buying committees within target accounts to refine messaging and outreach
- Own reporting on pipeline sourced/influenced, account engagement, and campaign performance
Skills
- Experience in B2B marketing and Account-Based Marketing (ABM)
- Strong collaboration skills and experience partnering with Sales
- Data-driven mindset with experience using intent data and marketing platforms
- Ability to manage multiple campaigns and translate strategy into execution
Company Overview
ConnectWise is a software company that transforms how technology solution providers build, manage, and grow their businesses. It was founded in 1982, and is headquartered in Tampa, Florida, USA, with a workforce of 1001-5000 employees. Its website is http://ConnectWise.com.