Fanatics is building a leading global digital sports platform, and they are seeking a CRM Associate (Lifecycle) to execute lifecycle communications across their CRM ecosystem. This role focuses on supporting Early Life initiatives and delivering multi-channel campaigns to enhance the customer journey.
Responsibilities
- Build, configure and deploy lifecycle communications across email, push, in-app messaging and in-app placements using Xtremepush (XP)
- Execute Early Life campaigns aligned to commercial priorities and KPIs
- Support wider lifecycle campaign builds across multiple customer stages
- Deliver cohesive omni-channel journeys by coordinating messaging across CRM channels and in-app placements
- Support in-app content placement and merchandising in partnership with Product and Commercial teams
- Manage end-to-end execution from build through launch, including scheduling, targeting, suppression logic, sequencing and prioritisation
- Build and maintain automated and triggered lifecycle journeys based on customer behaviour and lifecycle signals
- Collaborate with CRM, Commercial, GTM, Marketing, Product, Creative and Analytics stakeholders to deliver campaigns on time and to standard
- Own campaign QA, validating content accuracy, personalisation, segmentation, links and delivery logic across all touchpoints
- Ensure campaigns meet CRM standards, brand guidelines and regulatory requirements prior to launch
- Monitor launches for key lifecycle moments and escalate risks or issues as needed
- Maintain CRM templates, QA checklists and build standards to support consistent and reliable execution
- Monitor campaign delivery and performance metrics, identifying issues, trends and optimisation opportunities
- Apply insights to improve execution across timing, segmentation and channel mix
- Support experimentation and incremental optimisation initiatives
- Build and validate customer segments aligned to lifecycle stage and commercial objectives
- Partner with Data & Analytics teams to ensure accurate campaign setup and targeting
- Contribute to improvements in CRM processes, tooling and execution quality based on performance insights and delivery learnings
Skills
- 1–3+ years' hands-on experience in CRM, lifecycle marketing or customer communications
- Proven experience executing multi-channel campaigns across email, push and in-app
- Experience with CRM or customer engagement platforms (XP strongly preferred)
- Experience building and validating audience segments using permissions, targeting rules and lifecycle logic
- Strong analytical mindset with confidence working with customer data and performance outputs
- Strong attention to detail and confidence owning QA and execution standards
- Comfortable working in a fast-paced, commercially driven environment
- Strong communication and cross-functional collaboration skills
- Experience with iGaming CRM tools and bonusing platforms
- Experience supporting Early Life, onboarding, or retention-focused programs
- Experience in regulated or highly governed environments
- Familiarity with agile or squad-based delivery models
- Background in high-growth or scale-up organizations
Company Overview
Fanatics is a global sports platform reimagining the fan experience across gear, trading cards, sports betting, content, events, and more. It was founded in 2011, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is http://www.fanaticsinc.com.