Assistant Programmatic Buyer

Moontide Agency is a fully integrated, full-service agency based in Southern California, seeking an Assistant Programmatic Buyer to join their digital team. The role involves executing programmatic campaigns, optimizing performance, and collaborating with internal and external stakeholders to drive effective marketing strategies.

Responsibilities

• Launch, manage, and optimize programmatic campaigns across platforms such as The Trade Desk, DV360, Amazon Ads, and other leading demand-side platforms
• Within media buys, you will be building 1st & 3rd party audience targets, curating inventory targeting, pulling and analyzing campaign reporting to inform performance, and thinking creatively to optimize media buys according to client goals
• Collaborate on strategic and tactical programmatic initiatives that drive, engage, and convert qualified traffic
• Collaborate on day-to-day campaign management and strategy across various internal and external client efforts
• Perform daily campaign activities including budget management and pacing, forecasting, performance monitoring and optimization
• Participate in agency relationships and meetings to benefit campaign performance
• Proactively communicate recommendations, needs, and expectations to internal account managers
• Create campaign wrap-up reports, including insights and recommendations for future campaigns
• Stay on top of evolving programmatic trends, DSP innovations, compliance policies, and performance best practices

Skills

• Responsible for day-to-day execution of programmatic campaigns, including set-up, testing, campaign optimization and analysis
• Data-driven, highly organized digital expert with a proven track record of managing high performance digital marketing campaigns across different channels and objectives
• Confident in communicating with multiple internal stakeholders and external clients
• Launch, manage, and optimize programmatic campaigns across platforms such as The Trade Desk, DV360, Amazon Ads, and other leading demand-side platforms
• Building 1st & 3rd party audience targets, curating inventory targeting, pulling and analyzing campaign reporting to inform performance, and thinking creatively to optimize media buys according to client goals
• Collaborate on strategic and tactical programmatic initiatives that drive, engage, and convert qualified traffic
• Collaborate on day-to-day campaign management and strategy across various internal and external client efforts
• Perform daily campaign activities including budget management and pacing, forecasting, performance monitoring and optimization
• Participate in agency relationships and meetings to benefit campaign performance
• Proactively communicate recommendations, needs, and expectations to internal account managers
• Create campaign wrap-up reports, including insights and recommendations for future campaigns
• Stay on top of evolving programmatic trends, DSP innovations, compliance policies, and performance best practices
• 1+ years of experience in digital marketing, 1+ year DSP experience preferred
• Strong learner with ability to explore and retain new ideas and concepts thoroughly
• Strength in interpreting data, deriving insights, and transforming insights into action
• Highly organized with a keen attention to detail; able to manage multiple tasks and campaigns simultaneously
• Self-driven with excellent planning, organizational, and time-management skills
• Experience with the principles of media planning and buying
• Strong understanding of digital media metrics

Benefits

• Professional development opportunities and dedicated mentorship
• Access to best-in-class tools and resources to support your success
• Comprehensive medical, dental, vision, FSA, and life insurance coverage
• 401(k) retirement plan
• Paid holidays, sick leave, and unlimited PTO
• Tech stipends, lunch-and-learns, and team happy hours
• Charitable donation matching and opportunities to give back through philanthropy initiatives
• A hybrid work model combining WFH flexibility with in-office collaboration (El Segundo, CA office, 2x per week required)

Company Overview