Project Overview
I am an independent hip-hop artist preparing for a May 1, 2026 single release, supported by a YouTube visualizer campaign.
I am seeking a high-level Google Ads specialist to plan, launch, and optimize a YouTube Ads campaign focused on generating high-quality, Tier 1 views with strong cost efficiency and audience precision.
This campaign is performance-driven, with an emphasis on real user engagement, watch time, and algorithm-friendly traffic — not inflated or low-quality views.
Video: https://youtu.be/mCsSxCYvj5o?si=qRq1oF92jFt8g7D6
Budget & Performance Targets
• Total Ad Spend: $350.00 - $400.00
• Target CPV: $0.01 – $0.03
Estimated view range based on performance:
• ~$0.01 CPV → ~35,000 views
• ~$0.02 CPV → ~17,500 views
• ~$0.03 CPV → ~11,500 views
Target Outcome:
Generate approximately 15,000 – 30,000 high-quality views within Tier 1 markets.
Geographic Targeting (Strict Requirements)
Campaign must be limited to:
• United States (50% of total spend required)
• United Kingdom
• Canada
• Australia
• Germany
• Switzerland
• Sweden
• Norway
No Tier 3 or broad/global targeting will be accepted.
Audience Targeting Requirements
Targeting must be built around hip-hop audiences only, using:
• Artist-based targeting
• Fan audiences
• YouTube channel placements
• Search intent and behavior
Reference artists include:
Curren$y, Larry June, Dom Kennedy, Dave East, Rick Ross, French Montana, Nipsey Hussle, Smoke DZA, Freddie Gibbs, Stalley, Benny the Butcher, Conway the Machine, Big Sean, JID, Wale, Joey Bada$$, Vince Staples
Demographics
• Age Range: 18–44
• Gender: All (optimize based on performance data)
Device Targeting (Strict Requirement)
Campaign must be configured to target:
• Mobile phones
• Tablets
• Desktop/laptop computers
Connected TV devices must be excluded (no TV placements).
Campaign Structure Requirements
The specialist will be responsible for:
• Full setup within Google Ads
• YouTube skippable in-stream ads (primary format)
• Optional testing of in-feed ads
Campaign must include:
• Multiple ad groups segmented by audience type
• Structured A/B testing (audiences, placements, creatives if applicable)
• Mobile-first optimization strategy
• Clean, scalable campaign architecture
Performance Expectations
Candidates must demonstrate:
• Proven ability to achieve $0.01–$0.03 CPV in Tier 1 markets
• Experience with music campaigns (hip-hop preferred)
• Understanding of YouTube performance metrics, including:
View rate
Watch time
Audience retention
Click-through rate
Compliance Requirements
Strictly prohibited:
• Bot traffic
• Click farms
• Artificial engagement
• Non-Google Ads traffic sources
All traffic must be generated exclusively through Google Ads and comply with platform policies.
Deliverables
• Campaign setup and launch
• Ongoing optimization throughout campaign duration
• Performance reporting (daily or weekly)
Reports should include:
• CPV
• View rate
• Retention metrics
• Geographic performance breakdown
Application Requirements
To be considered, please include:
• Examples of previous YouTube/Google Ads campaigns
• CPV benchmarks achieved (screenshots preferred)
• Experience within music or hip-hop campaigns
• Brief outline of your approach to achieving low CPV in Tier 1 markets
Preferred Qualifications
• Experience scaling campaigns beyond 100K+ views
• Familiarity with music marketing ecosystems (YouTube → DSP conversion)
• Ability to advise on creative optimization for improved performance
Additional Context
This campaign serves as an initial test phase within a broader marketing strategy tied to future releases and larger campaign budgets.
Strong performance may lead to ongoing work and larger-scale campaigns.