Why This Role Matters
PatientNow is scaling a multi-product platform across fast-growing vertical SaaS markets including medspas, plastic surgery centers, wellness clinics, and aesthetics practices.
We need a VP of Sales who can:
- Own the sales function end-to-end, including acquisition, upsell, and multi-product expansion
- Lead leaders across SDRs, AEs, Expansion, and product specialists
- Build and scale modelable, high-velocity sales motions with strong operating discipline
- Drive forecast accuracy, execution consistency, and accountability
- Partner deeply with Marketing, Customer Success, Onboarding, Product, and RevOps
- Create the systems, standards, and culture that support predictable, customer-centered growth
This role is critical to PatientNow’s next phase of growth and revenue predictability.
What You’ll Do
Sales Strategy and Executive Ownership
- Own sales performance across all segments and motions
- Lead and develop senior sales leaders and managers
- Define segmentation, territories, coverage models, and sales operating plans
- Partner with the CRO and RevOps on quotas, capacity models, and compensation design
- Serve as a core GTM leader in company planning, forecasting, and prioritization
Sales Narrative, Value, and Deal Leadership
- Own and continuously refine the sales pitch and value narrative by segment and deal motion
- Ensure teams clearly articulate ROI, efficiency gains, and workflow impact for SMB and multi-location operators
- Set standards for discovery, demos, and executive-level customer conversations
- Lead and support complex, high-impact deals as needed
Execution, Coaching, and Operating Rigor
- Build a performance culture grounded in preparation, accountability, and data-driven execution
- Establish and inspect weekly, monthly, and quarterly operating rhythms
- Review calls, pipelines, and deals, coaching managers and reps from real examples
- Partner with RevOps to strengthen funnel health, inspection, and forecast accuracy
Cross-Functional GTM Leadership
- Align closely with Marketing on ICP definition, messaging, and demand quality
- Partner with Onboarding and Customer Success on seamless handoffs and expansion motions
- Bring structured field insights to Product to inform roadmap and packaging decisions
- Influence lifecycle plays that drive adoption, retention, and account growth
Team and Culture Leadership
- Build, mentor, and retain a strong bench of sales leaders and future executives
- Model ownership, clarity, humility, and strong judgment
- Balance strategic leadership with hands-on involvement, including joining customer and internal calls
- Foster trust and alignment across the GTM organization
You’re a Great Fit If…
- You have 12–15+ years of sales leadership experience in SaaS or vertical software
- You have led leaders, managing managers in high-growth environments
- You have scaled teams in fast-paced, private equity- or VC-backed companies
- You have grown a business from approximately $20–40M to $80–100M+
- You have personally led a sales organization through a significant scale phase and can point to specific operating decisions you owned that materially improved growth, consistency, and revenue predictability.
- You can operate seamlessly at both strategic and tactical levels
- You understand how to sell to SMB and multi-location operators, including practice owners and providers
- You have built and scaled outbound, inbound, and account-based sales teams
- You have driven performance across both acquisition and expansion motions
- You stay close to the work, joining calls, reviewing deals, and coaching directly
- You lead with clarity, consistency, humility, and strong judgment
- You build strong partnerships across Sales, Customer Success, Onboarding, Product, Marketing, and RevOps
- Industry experience in aesthetics, wellness, or adjacent verticals is a strong plus
- You are willing to travel to team meetings, customer visits, and company events as needed, approximately 30% of the time
What We Offer
- Competitive OTE with meaningful equity
- 401(k) with company match
- Comprehensive medical, dental, and vision benefits
- Generous PTO and paid holidays
- Opportunity to scale a multi-motion sales organization at a pivotal growth stage
- Hybrid or remote flexibility
- A culture grounded in ownership, transparency, and customer centricity
- The chance to influence how thousands of aesthetic and wellness practices grow and operate
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit at a desk and work on a computer for prolonged periods.
The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.
Note: PatientNow jobs are listed on our careers page patientnow.com/careers and select job boards. We will never ask for payment or sensitive info. Official emails come from @patientnow.com, @recura.ai or [email protected]