At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities.
The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.
This position will support the strategic planning and own the implementation of email marketing strategies for the American Cancer Society to create and optimize coordinated multi-channel fundraising programs and enhance customer experience. The Senior Specialist, Email Marketing is responsible for email production, execution, testing, proofreading, deployment, and reporting of email campaigns. They are accountable for the successful and timely deployment of a high volume of emails for a variety of programs and fundraising campaigns. The ideal candidate will have strong project management skills with the ability to understand business needs and provide viable and innovative solutions to problems, is results oriented, has a strong attention to detail and a combination of technical ability, email marketing experience, and collaboration skills.
**This is a 100% remote role. Candidates can reside anywhere in the United States**
ESSENTIAL FUNCTIONS:
- Manage email production processes, schedules, and the overall ACS email communication calendar, including managing stakeholder expectations and communicating project plans. (40%)
- Partner with cross-functional teams on the strategic planning and execution of email communication plans to achieve email marketing and business KPIs — including but not limited to meeting revenue goals, event registration, and mission content delivery. Integrate with other marketing channels and campaigns to deliver a cohesive experience to American Cancer Society constituents. (25%)
- Assist with the development and implementation of customer journeys. Track campaign effectiveness through email reporting and analysis and create an ongoing data-driven approach for continuous improvement to email communication strategies. (15%)
- Serve as in-house expert on email platform(s) and create/update training materials for local staff as needed. (Current platforms are Salesforce Marketing Cloud and Pardot.) (10%)
- Maintain expertise in marketing automation and compliance. Stay current with continuing education and certifications, monitor email and fundraising best practices, and ensure adherence to global privacy laws such as CAN-SPAM. (10%)
EXPERIENCE/QUALIFICATIONS:
- Degree Preferred: Bachelor's Degree
- Certificate(s) or License(s): Salesforce Marketing Cloud Email Specialist certification (can be completed post hire)
- Years of experience: 5+ years of email marketing or digital marketing required
- Experience with nonprofit preferred
KNOWLEDGE, SKILLS, AND ABILITY:
- Understanding of nonprofit business strategies, digital marketing, and peer-to-peer fundraising tactics.
- Demonstrated success in launching successful email campaigns. Experience with marketing automation platforms
- Strong project management skills with the ability to understand business needs, provide viable and innovative solutions to problems, set clear expectations and effectively work with a multi-disciplinary team. Self-starter, with strong sense of ownership, assertive follow-through and results orientated.
- Strong interpersonal skills, with demonstrated verbal and written communications.
- Customer service attitude to build and maintain cross-functional relationships and work collaboratively in a team environment.
- Represents the organization in a professional manner and delivers effective presentations.
- Detail oriented with the ability to handle multiple assignments and deadlines, to prioritize assignments as necessary, and to work effectively under pressure.
- Knowledge of standard email marketing methodologies, direct response fundraising strategies, data segmentation, A/B testing and performance analysis required Salesforce and Salesforce Marketing Cloud (SMC) experience required SMC Email Specialist certification required (certification can be completed upon hiring) Experience with marketing automation required Google Analytics experience required Experience working with email tools within vendors like Movable Ink, Email on Acid, Return Path, etc. Working knowledge of HTML required, AMPScript and SQL experience preferred
- Comfortable defining process through ambiguity; able to pivot to emerging business needs Ability to manage multiple projects at the same time in a fast-paced environment
TRAVEL REQUIREMENTS:
- Ability to travel, when necessary, limited to external meetings and conferences (1-2x/year)
PHYSICAL REQUIREMENTS:
- Work is normally performed in a typical interior/office work environment.
- No or very limited physical effort required.
- No or very limited exposure to physical risk.
The starting rate is $72,000 to $81,000. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education.
ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.