Sr Mgr, Growth Activation & AI Execution

In our ‘always on’ world, we believe it’s essential to have a genuine connection with the work you do. Growth Activation & AI Execution Sr. Manager : Bangalore & Remote Job Location: India | Full-Time, Permanent | Global Growth Marketing  Reports to: Global Growth Marketing Leader    Role Summary  This is a full-time role owning paid media execution, organic social strategy, intent activation, and AI workflow operations for Marketing at RUCKUS Networks.   You will run and optimize paid campaigns, manage the full organic social program, execute coordinated intent activation motions, and embed AI into daily execution across both paid and organic channels. This role operates at the intersection of demand generation and brand presence: advancing pipeline through paid while building credibility and share of voice through organic.  AI is core to how this role operates, not a supplemental tool. You will build and document repeatable AI-assisted workflows across planning, content creation, optimization, listening, and reporting. One role running documented AI workflows operates at the capacity and consistency that would otherwise require a larger team.    Who You Are  Hands-on paid media operator with strong analytical instincts and a bias toward action  Experienced B2B social media marketer who connects organic content to measurable demand outcomes  AI-native: you use AI tools daily, build repeatable workflows, and improve them over time  Data-driven, focused on MQL quality and pipeline impact over vanity metrics  Strong writer and editor who makes complex technical topics clear without promotional language  High bar for brand accuracy, technical claims discipline, and tracking hygiene  Clear communicator and effective cross-functional partner across Marketing and Sales  Comfortable moving fast with imperfect inputs in a lean, agile environment      Key Partners  Product Marketing: messaging, proof points, offers, launch content  Regional Marketing: priority segments, geo focus, local execution, feedback loop  Marketing Ops: routing, scoring, reporting, attribution hygiene, UTM governance  Brand and Creative: ad creative, organic visuals, rapid variants, brand compliance  Web and Digital: landing pages, forms, conversion paths, CRO  SDR Leadership: high-intent follow-up motion, SLAs, lead quality feedback  Corporate Communications and PR: launch alignment, brand voice  Sales Leadership and Sellers: share-ready content, social amplification, executive visibility      Scope  Paid Channels  Paid social (LinkedIn, Google, YouTube, Reddit, and others), search, peer-review communities (G2, Gartner Peer Insights, TrustRadius), and programmatic display; channel mix expands as performance justifies  Competitive displacement motion through peer-review platforms  Intent data: ZoomInfo account tiering, list hygiene, and weekly refresh  Coordinated motion: paid + email + SDR + offer/CTA run as one program  Attribution and tracking through Salesforce  Organic Social Channels  LinkedIn, YouTube, Reddit, and other priority channels as defined by audience fit and business priorities  Multi-format social content: short video, carousels, proof-point posts, event and launch highlights, thought leadership  Community engagement and employee advocacy programs  Executive visibility: President LinkedIn presence and posting cadence  Sales enablement content: share-ready posts, talk tracks, and messaging guardrails      Responsibilities  Own Paid Media Execution  Run and optimize paid campaigns across social platforms, search, peer-review communities, and programmatic channels  Manage budgets, bids, targeting, and creative rotation  Build and maintain clean campaign structure, naming conventions, UTM standards, and Salesforce-aligned conversion tracking  Execute a weekly test cadence across audience, message, offer, and creative  Make weekly optimization decisions and document the rationale  Run the Intent Activation Motion  Tier accounts by intent level using ZoomInfo; maintain list hygiene weekly with Marketing Ops  Activate accounts within defined SLA windows by intent tier: high-intent accounts get immediate paid, email, and SDR coordination; lower tiers follow a structured sequence to avoid signal decay  Coordinate paid, email, and SDR channels per tier so each reinforces the other  Keep offers and CTAs consistent across paid and email by tier: high intent drives direct conversion, medium intent advances with ROI and proof assets, low intent builds familiarity with educational content  Run a competitive displacement motion through peer-review platforms including targeting, offers, landing paths, and coordinated follow-up  Lead Organic Social Strategy and Execution  Strategy  Define a targeted social strategy tied to RUCKUS personas and business priorities  Set clear roles, goals, and success metrics for each channel; prioritize based on audience fit and impact  Publish the channel strategy across Sales and Marketing so teams understand what to share and where to engage  Establish a baseline in the first 30 to 60 days, then set quarterly KPI targets with Growth Marketing and Marketing Ops  Daily Execution  Own the social calendar and publishing cadence on priority channels  Develop and produce multi-format content: short video, carousels, proof-point posts, event and launch highlights  Write and edit clear copy that avoids promotional or cliche language; verify technical claims before publishing  Manage engagement, moderation, and community response using repeatable playbooks  Engage in priority communities including Reddit with a value-first approach that respects community norms  Enable employee advocacy with share-ready posts, simple talk tracks, and clear guardrails  Run a repeatable internal amplification motion for launches and events: package content within 24 to 48 hours with approved claims and escalation paths  Support President LinkedIn visibility: draft and edit posts, maintain a consistent cadence, and share monthly performance insights  Protect the Brand and Build Competitive Differentiation  Keep voice, visuals, and claims consistent and accurate across paid and organic content  Build content around messaging pillars and differentiators to reinforce positioning at every stage of the buying process  Track competitor paid and organic activity; identify whitespace and recommend themes RUCKUS can own with proof  Partner with Brand and Creative to maintain visual consistency while staying native to each platform  Translate differentiators into repeatable narratives backed by outcomes and real-world context  Support Launches and Close the Feedback Loop  Partner with Product Marketing and Corporate Comms to translate launch messaging into channel-ready paid and organic content  Collaborate with Event Marketing to support event moments before, during, and after  Align with Field and Channel Marketing on co-marketing moments; leverage approved content and proof points  Close the loop with Sales, Field, and Marketing: bring performance feedback forward so content and channel choices improve each cycle  Build, Own, and Improve AI Execution Workflows  AI is a core function of this role across both paid and organic channels. You will use AI tools to improve the speed and quality of execution and to build workflows the team can run independently.  Generate creative and copy variants at speed using AI with brand and claims guardrails in place  Build and maintain an AI-assisted social messaging framework: reusable prompts, guardrails, voice and claims rules, and do/do-not examples to scale planning and iteration across launches and content themes  Use AI for structured test planning, hypothesis tracking, and learning capture across paid and organic  Build AI-driven optimization routines including anomaly detection and budget shift recommendations  Use AI to accelerate social listening, competitive tracking, and content brief generation  Automate weekly performance summaries that explain what changed, why, and what happens next  Continuously improve AI workflows to reduce manual work and increase learning velocity  Document all AI workflows so they are transferable and not dependent on any one person  Own Measurement and Reporting  Ensure all campaigns are mapped correctly in Salesforce with clean tracking  Lead weekly performance reviews with clear decisions, owners, and timelines  Deliver weekly reporting that answers: what changed, why, and what happens next  Report monthly on organic social performance by channel, theme, and KPI  Recommend budget shifts and test sequencing based on results  Partner with Marketing Ops on attribution governance, UTM hygiene, and dashboard maintenance  Improve Conversion Paths  Partner with Web and Digital on landing page and form performance  Recommend CRO updates based on data and track impact after changes ship  Ensure paid and organic social traffic is routed to optimized, UTM-tagged destinations      Metrics  This role optimizes for outcomes, not clicks or vanity metrics.  Paid Campaign Performance  CTR, CPC, landing page view rate, landing page conversion rate, cost per form fill  Lead Quality  MQL volume, cost per MQL, MQL rate (form fill to MQL), MQL-to-opportunity rate, speed-to-MQL by intent tier  Pipeline Visibility  Pipeline sourced and influenced from paid and social where attribution supports it  Cohort-based reporting to show directional impact as opportunities mature  Intent Execution  SLA compliance by tier, tier movement over time, percent of spend and engagement from target account segments  Organic Social Performance  Engagement quality (comments, shares, saves, meaningful clicks) by channel and theme  Meaningful traffic to priority destinations (UTM-tagged sessions, form fills, registrations)  Audience growth by relevance: ICP titles, functions, industries where measurable  Share of voice on priority topics versus key competitors, using consistent benchmarks  Launch content live within 24 - 48 hour SLA  Executive Visibility  Sustainable posting cadence for President LinkedIn; engagement quality and top themes reviewed monthly  AI Operating Model  AI workflows documented, used consistently, and improved quarterly  Cycle time improvement across key motions (brief to draft to review to publish) while maintaining quality and brand guardrails  Operating Rigor  Weekly insights summary: what changed, why, and what happens next week    What Success Looks Like at 90 Days  Consistent operating rhythm: paid tests run weekly and organic publishing cadence is live  Learnings documented across paid and organic; reporting is decision-oriented  Intent tiers activate on time with aligned paid, email, SDR, and CTAs  Organic social strategy is documented and shared across Sales and Marketing  Reporting is clean in Salesforce and covers both paid and organic performance  Measurable improvement in cost per MQL, MQL quality, and speed-to-MQL  Executive LinkedIn cadence is established and on brand  AI workflows are used daily, documented, and improving over time    Requirements  6 or more years of hands-on B2B paid media execution across paid social, search, and peer-review or community platforms; LinkedIn Ads and Google Ads experience required  3 or more years in B2B social media marketing with demonstrated ability to connect organic content to pipeline outcomes; technology sector experience preferred  Demonstrated ability to build and use AI-enabled workflows in day-to-day marketing operations  Experience with intent data platforms and account-based targeting; ZoomInfo preferred  Hands-on LinkedIn Campaign Manager experience: building, launching, and optimizing campaigns  Working familiarity with Salesforce and paid-to-MQL measurement  Strong writing and editing skills: you make complex topics clear without promotional language  Strong analytical skills: turns data into clear, documented actions  High bar for brand accuracy, technical claims discipline, and tracking hygiene  Sound judgment in public channels and communities  Effective cross-functional collaborator across Marketing and Sales  Business-fluent in English; able to write, present, and collaborate effectively in a global English-speaking environment    Nice to Have  Enterprise tech or infrastructure marketing experience  Experience with landing page conversion optimization and experimentation  Experience with social management and listening tools  Familiarity with Reddit and community-driven engagement in a B2B context   #LI-TN1 Why Join Us? Vistance Networks shapes the future of communications technology, pushing past what is possible. We deliver solutions that bring reliability and performance to a world always in motion. Our global team of innovators and employees are trusted advisors who listen to customers first, then deliver value. RUCKUS Networks delivers purpose-driven enterprise networks that enable superior business outcomes in demanding environments. Our solutions combine AI-powered automation, proactive network assurance, and context-aware security, providing exceptional performance with simplified management. If you want to grow your career alongside bright, passionate, and caring people who strive to create what's next…..come connect to your future at Vistance Networks. Vistance Networks is an Equal Opportunity Employer (EEO), including people with disabilities and veterans.   ; ;