Mission: Essence of the Job
BoomPop is transforming how companies plan and run events. What began as a high-touch services business is evolving into an enterprise-grade AI-powered event planning platform used by some of the most recognizable companies in the world.
The mission of the VP of Marketing is to build the marketing engine that powers this next phase of growth.
This leader will help reposition BoomPop in the market from a services-led company to a category-defining software platform while expanding our reach into enterprise buyers. They will build a marketing organization that combines performance, brand, and product marketing to generate predictable pipeline and clear market leadership.
This is a builder and operator role. We are looking for someone who has successfully led a similar transition before. Someone who knows how to sharpen positioning, build enterprise demand, and turn marketing into a measurable pipeline engine inside a high-growth company.
Success in this role means creating a marketing organization that consistently generates qualified pipeline, strengthens market positioning, and equips sales to win.
Top 3 Priorities
- Ability to Negotiate competitive hotel deals that include tailored add-ons and concessions aligned with the client’s preferences and overall event vision.
- Understand holistic client needs, maintain clear communication, and identify venues and vendors that fit the event brief -- aided by a comprehensive background knowledge of Hotels across all brands/star levels in the region of expertise (or even good to generalize all US for now).
- Provide cross-functional sourcing support across the Event team, rigorously prioritizing the highest impact areas among other competing priorities.
Within 30 days:
You will have familiarized yourself with full cycle sourcing by learning the BoomPop product and SOPs. You'll also begin establishing relationships with the events and offshore sourcing team. You will be fully onboarded and sourcing for active events.
Within 60 days:
You will provide product and partnerhub feedback and help with projects to streamline sourcing. You’ll also have a full understanding of 1) self-serve, 2) agency-lite, and 3) full event agency.
Within 90 days:
You will become a trusted and reliable sourcer for the events team and build strong relationships with hotel partners. You’ll also begin to own projects that will contribute to elevating the sourcing process.
Competencies
- Efficiency. Able to produce significant output with minimal wasted effort.
- Follow-through on commitments. Lives up to verbal and written agreements, regardless of personal cost.
- Attention to detail. Does not let important details slip through the cracks or derail a project.
- Persistence. Demonstrates tenacity and willingness to go the distance to get something done.
- Calm under pressure. Maintains stable performance when under heavy pressure or stress.
- Communication. Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communication, including e-mail.
- Teamwork. Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
What you'll do
- Own the hotel sourcing process from client kickoff, to RFPs, through signed contracts, including negotiating contract terms and clauses
- Partner with event planners on sourcing needs for clients
- Work with supply partners to ensure RFP accuracy to reduce sourcing errors, and reduce the overall time it takes us to complete the sourcing product platform-wide as a first issue priority
- Regularly review the sourcing funnel and analyze needs, opportunities, and potential blockers
- Demonstrate exceptional client obsession by consistently meeting or exceeding client expectations
- Adapt to changing client requests with a positive attitude and a focus on finding solutions
- Own process improvement and documentation for best practices to ensure the team is set up for success
- Establish an ongoing feedback loop with the partnerships team on hotel performance
Qualifications
- 5+ years of experience in end-to-end event management with a focus on sourcing, vendor management/coordination, planning, execution, and budget management
- 3-5 years of experience in hotels/hospitality required
- Exceptional communication and negotiation skills
- Strong adaptability, flexibility, and problem-solving skills
- Strong sense of urgency and the ability to rigorously prioritize tasks in a fast-paced environment
- Excellent project management skills and experience managing a high volume of tasks
- Strong executive presence and ability to present information to a variety of senior leaders
- Proven ability to be creative and innovative in planning in-person events
Benefits & Perks
- Competitive salary + equity, with tons of room for career growth
- Company sponsored 401(k)
- Generous PTO
- Paid parental leave
- Flexibility to work from anywhere
- Amazing annual team-wide and department offsites
- World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered
- $50/month phone stipend
Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 6-8 nights of travel per year for this role.
Total Compensation Package; Including Benefits and Stock:
- Base: $88,000 - $105,000 a year; Depending on Experience and Qualifications
- Bonus: $10,000 annually, based on Business and Personal Milestones
- Medical, vision, dental, life: $10,000 - $16,000 a year; Depending on Individual or Family Plan
- Equity: Our vision is to take BoomPop to the moon
Please note that this is a fully-remote opportunity.
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
BoomPop is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law. BoomPop considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
For California-based applicants: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, BoomPop will consider for employment qualified applicants with arrest and conviction records.