We are in the process of building a new website and are looking for an SEO specialist to support key landing pages and existing resource content.
Our organization serves a niche audience within the burn survivor community, so we are looking for someone who can help us improve search visibility while keeping the content accessible, supportive, and mission-driven.
Our website goals include:
- Increasing website traffic by 10% by year-end
- Generating an average of 100 new monthly contacts through website forms by year-end
We are currently working with a contractor who will help import our website pages into a new CMS. I will be writing most of the website copy, but I would like strategic SEO support for priority pages, including keyword recommendations, page structure, metadata, internal linking opportunities, and content optimization suggestions.
We do not currently have the budget for someone to write all website copy from scratch, but we are looking for support on key pages where SEO strategy and messaging alignment will be most important.
We also have a library of existing resource articles that are already written and could be reviewed immediately. For these resources, the main needs would include writing or improving meta descriptions, reviewing SEO performance opportunities, identifying internal linking recommendations, and suggesting ways to make the content more search-friendly without requiring full rewrites.
We are open to recommendations on the best way to structure this project. Ideally, we are looking for someone who can help us prioritize the highest-impact SEO opportunities and work collaboratively with our internal team as we prepare for launch.
Project scope may include:
- SEO review of key landing pages
- Keyword research and recommendations
- Metadata for priority pages and existing resources
- Internal linking strategy
- Recommendations for improving existing resource content
- SEO guidance for website copy as it is drafted
- Support creating an SEO-friendly page structure and content hierarchy
- Suggestions for improving form conversions through organic traffic
Please include examples of similar SEO projects, especially if you have experience supporting a website redesign, nonprofit website, or content library/resource hub.