Role Overview
The SEO Manager is responsible for driving search-led strategy and execution across content, technical SEO, and performance optimization. This role supports Omnichannel Search initiatives — including Category Assessments, AI Search Audits, and ongoing SEO programs — ensuring all outputs are data-led, insight-driven, and aligned with client business objectives. The right person brings both the technical depth to audit and fix, and the strategic clarity to translate findings into recommendations that move the business forward.
Core Responsibilities
1 Search & Keyword Strategy
- Conduct keyword research and clustering across Google and relevant platforms including YouTube and TikTok
- Translate search data into content opportunities, topic territories, and demand sizing
- Support Category Assessments (OCCA) by mapping search behavior to category-level insights that inform broader strategy
2 Content & On-Page Optimization
- Develop search-led content recommendations covering structure, intent alignment, and internal linking
- Optimize existing content for rankings, visibility, and engagement — not just traffic, but meaningful presence at the right stage of the user journey
- Collaborate with Editorial and Strategy teams to ensure SEO is embedded into content planning, not applied after the fact
3 Technical SEO & Website Performance
- Conduct technical audits covering crawlability, indexation, site performance, and Core Web Vitals
- Identify, prioritize, and communicate fixes clearly with developers — translating technical findings into business impact
- Ensure sites are search-engine friendly, scalable, and built to support long-term organic growth
4 Performance Tracking & Insights
- Monitor keyword rankings, organic traffic, and visibility metrics across relevant platforms
- Translate data into clear insights structured as observations, implications, and opportunities — not just reporting numbers
- Support monthly performance reporting and contribute to strategic reviews with well-reasoned recommendations
5 AI Search & Emerging Search
- Support AI Visibility Audits across prompt mapping, data validation, and insight generation
- Analyze brand representation across AI-generated responses — evaluating visibility (brand presence), citation (source attribution), and sentiment (how the brand is framed)
- Identify gaps between where the brand currently appears in AI responses and where it should — and build the case for how to close that gap
- Contribute to future-facing search strategies that address how search behavior is shifting from the results layer to the answer layer
Requirements
- Experience: 3–5+ years in SEO, in an agency or in-house environment
- Search depth: Strong hands-on experience in keyword research and clustering, on-page optimization, and technical SEO audits
- Strategic thinking: Ability to translate data into strategic recommendations — the expectation is insight and direction, not just output delivery
- Collaboration: Comfortable operating in cross-functional teams spanning Editorial, Strategy, and Technology
- Communication: Strong ability to present findings clearly to both technical and non-technical audiences
- Tools: Proficient in Google Search Console, Screaming Frog, and SEMrush or Ahrefs
Nice to Have
- Experience analyzing AI-generated search outputs across platforms such as Google AI Overview, ChatGPT, or Gemini
- Understanding of how LLMs retrieve, attribute, and frame brand information — not just what they output
- Familiarity with prompt construction for research or audit purposes
- Multi-market or localized SEO experience, particularly across APAC markets
What We Are Looking For
The right person for this role understands that modern search strategy does not stop at the blue link. They bring the technical foundations to ensure a site is healthy and crawlable, the content instinct to identify what an audience is actually looking for, and the analytical clarity to turn data into a direction. As AI continues to reshape how people find information, this role sits at the center of that shift — helping clients stay visible, credible, and present in the spaces that matter.
This is not a role for someone who delivers outputs and moves on.
It is for someone who stays curious about what search is becoming — and helps clients get ahead of it.
Engagement Details
- Type: Freelance / Contract
- Scope: Ongoing SEO program support; may include AI Visibility Audit deliverables
- Location: Remote; APAC market familiarity preferred
- Collaboration: You will work closely with the SEO Leads, account team, and cross-functional partners throughout delivery