Senior Web Designer

We are looking for a Senior Web Designer who combines strong visual craft and product thinking to design high-converting web experiences that drive measurable acquisition results. You will join our cross-functional acquisition team alongside product managers, product analysts, and developers, where modern web design directly shapes how potential users discover our product and convert into registered users. You will also collaborate closely with marketing designers to integrate brand illustrations, photography, and visual assets across web surfaces. In this role, you will design and optimize our key acquisition surfaces (websites, landing pages, and registration flows), conduct qualitative research to understand visitor behavior, and translate insights into design improvements. You will set the visual direction for our web presence, influence design decisions, shape the product experience, and deliver measurable results for both the people who use our product and the company. Responsibilities Design and evolve our key company websites with strong visual craft, with hand-off to WordPress developers for our main sites and to frontend developers for custom-built landings Design and continuously optimize registration and authentication flows (social logins via Google, Apple, and similar) within the existing product design system, focusing on reducing drop-off and improving completion rates Build user flow maps and user journey maps to visualize and improve the acquisition experience end to end Conduct qualitative user research, including session recording analysis, heatmap reviews, user interviews, and usability testing, to uncover insights and inform design decisions Create app store creatives, including screenshots, feature graphics, and listing assets for App Store and Google Play Compose visually compelling layouts with strong typography, hierarchy, and visual rhythm Collaborate with marketing designers and other creative team members to integrate brand illustrations, photography, and visual assets into web layouts Adapt designs for multiple regions and languages, ensuring layouts, typography, and content systems work effectively across different markets and locales Ensure accessibility and responsiveness across different devices, adhering to brand guidelines and the product design system Document design decisions and guidelines for accurate implementation Requirements 4+ years of experience designing landing pages, marketing websites, and registration flows Background that includes hands-on work with conversion metrics, A/B tests, qualitative research, and cross-functional collaboration with product managers and analysts Portfolio with recent (last 1 to 2 years) landing pages, marketing websites,home pages and registration flows demonstrating modern visual craft and conversion-focused thinking Strong visual design skills (typography, color theory, layout, hierarchy, composition) with a clear sense of modern web design trends and references Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for visual design, asset preparation, and image editing Hands-on experience improving registration and sign-up flows by identifying friction through qualitative research and shipping iterative improvements Experience designing for acquisition, growth, or conversion-focused contexts with measurable impact Good qualitative research skills, including session recording analysis, heatmap interpretation, user interviews, and usability testing, with the ability to translate observations into actionable design hypotheses Proficiency in building user flow maps and user journey maps to visualize and communicate complex flows Experience creating app store creatives (screenshots, feature graphics, listing assets) for App Store and Google Play, with familiarity with ASO visual best practices Practical experience designing for both WordPress (page builders like Elementor or Gutenberg, reusable block patterns, dynamic content) and custom frontend hand-off, with basic knowledge of HTML, CSS, and JavaScript for effective collaboration with developers across both stacks Proficiency in designing responsive user interfaces for web and mobile, grounded in user-centered design principles and information architecture Experience working within established design systems (components, tokens, guidelines) and proficiency in Figma for prototyping and rapid iteration Experience designing for multi-language and multi-regional products, with understanding of how localization affects layout, typography, content density, and visual hierarchy Proficient English skills (B2+ level) both written and spoken, with strong communication, teamwork, and a user-focused mindset with attention to detail Will be a plus Experience working with FinTech products Illustration skills, with the ability to create custom illustrations or thoughtfully compose layouts using existing illustration assets Experience designing gamification mechanics Experience creating microinteractions and lightweight UI animations (Lottie, After Effects, Rive, or similar tools) Experience using AI-powered tools (Midjourney, Krea, Runway, Figma AI plugins, Claude, or similar) in your design workflow We offer 20 paid vacation days per year 10 paid sick leave days per year Public holidays as per the company's approved Public holiday list Medical insurance Opportunity to work remotely Professional education budget Language learning budget Wellness budget (gym membership, sports gear and related expenses)