Kindred Bravely is seeking a strategic, data-driven Senior Manager, Paid Media to lead and evolve our performance marketing across paid social, search, display, CTV, podcasts, and emerging channels. This role will set the vision and own the end-to-end paid media strategy across the full funnel, with a focus on driving efficient customer acquisition and scaling sustainable growth. As a key leader within the marketing organization, this individual will expand our reach to support moms throughout pregnancy, postpartum, and early motherhood, while shaping investment decisions and influencing broader company strategy.
About Us:
Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves.
The Opportunity:
The Senior Manager, Paid Media will be responsible for developing and executing a comprehensive paid media strategy that balances brand awareness, customer acquisition, and revenue growth. This role will oversee campaigns across platforms such as Meta, Google, TikTok, YouTube, Podcasts, Connected TV, and other programmatic and emerging channels, continuously optimizing audience targeting, budget allocation, creative performance, and campaign structure to maximize return on investment and improve key performance metrics such as MER, CAC, LTV, and ROAS.
This role will also serve as a strategic partner to platform representatives across Google, Meta, TikTok, Podcast, CTV partners, and other key media platforms, working closely with these teams to unlock new opportunities, test emerging ad formats, participate in beta programs, and continuously push for performance optimizations that drive incremental growth.
This position serves as a leadership role within the marketing team, with ownership over paid media strategy, investment decisions, and long-term channel roadmap. The role will manage and mentor a Paid Media Specialist, with the opportunity to scale and structure the team over time, elevating capabilities, processes, and performance standards.
This individual will operate as a key cross-functional partner across creative, retention, merchandising, finance, and executive leadership, ensuring paid media is fully integrated into broader business strategy, forecasting, and planning. This role will work closely with the Senior Director of Marketing to align paid media strategy with company growth objectives, influence budget planning, and drive high-impact decision-making across the organization.
We are looking for someone who…
- Is a business owner. You think beyond channel metrics and understand how paid media impacts revenue, contribution margin, and long-term customer value.
- Is hands-on when needed. You are comfortable diving into campaign builds, reporting, testing, and performance optimization while maintaining a high-level strategic lens.
- Is a strong people leader. You coach, mentor, and develop team members, while building a high-performing and accountable team culture.
- Is innovative. You adapt strategies by analyzing performance data and continuously improving campaigns and channel mix.
- Is a creative problem solver. You enjoy testing new creative approaches and identifying ways to improve ad performance in partnership with creative teams.
- Is intellectually curious. You stay ahead of industry trends, platform changes, and emerging opportunities in paid media.
- Is highly collaborative and influential. You build strong cross-functional relationships and effectively align stakeholders around strategy, priorities, and tradeoffs.
- Is exceptional at whatever they do. You proactively seek to solve complex problems, uncover insights, and identify opportunities for meaningful growth.
- Is one step ahead. You actively drive the paid media strategy forward, ensuring we continue to evolve our acquisition program as the business scales.
Responsibilities include (but are not limited to):
- Serve as the strategic owner of the paid media function, setting the vision, strategy, and operating model across platforms including Meta, Google, TikTok, CTV, Podcast, and emerging channels, with full accountability for investment strategy, budget allocation, and business impact.
- Own and steward the paid media investment strategy and budget, making high-impact, data-driven decisions that balance growth, efficiency, and profitability, while aligning with broader company financial goals.
- Build, lead, and scale a high-performing paid media team, establishing clear goals, elevating execution standards, and implementing scalable processes, frameworks, and organizational best practices.
- Serve as a key cross-functional leader, driving alignment across planning, creative, retention, merchandising, finance, and executive teams, and influencing strategic decisions to ensure paid media is deeply integrated into company-wide planning, forecasting, and growth initiatives.
- Act as the company-wide authority on paid media, shaping perspective, guiding decision-making, and advising senior leadership through clear, insight-driven recommendations.
- Leverage NorthBeam and other attribution tools to evaluate channel performance, validate incrementality, and inform high-level investment strategy and resource allocation.
- Synthesize attribution data across multiple sources (platform reporting, Northbeam, GA4, and internal reporting) to develop a holistic view of performance and inform executive-level decision-making.
- Bring forward clear, data-backed strategic recommendations on budget allocation, scaling opportunities, and channel diversification, directly influencing senior leadership and company investment priorities.
- Own forecasting, scenario planning, and performance modeling, setting targets tied to revenue, customer acquisition, and long-term business growth.
- Anticipate and stay ahead of platform evolution, industry shifts, and emerging acquisition channels, proactively identifying where Kindred Bravely should invest to maintain a competitive advantage.
- Define and lead a forward-looking testing and innovation roadmap across creative, audiences, bidding strategies, and channel expansion, ensuring continuous learning and performance improvement.
- Partner closely with creative leadership to shape strategic direction, develop high-impact briefs, and build scalable creative testing frameworks that unlock sustained growth.
- Continuously evolve measurement frameworks and success metrics, ensuring alignment between platform performance, blended metrics (MER), and overall business outcomes.
Experience:
- Bachelor’s degree in a related field (e.g., Marketing, Communications, Business, or Analytics).
- 5+ years of experience leading paid media strategy for B2C eCommerce brands, with a demonstrated track record of scaling customer acquisition while improving efficiency, contribution margin, and long-term customer value.
- Proven experience operating at a senior level with full ownership over budget, strategy, team leadership, and cross-functional influence, ideally within a high-growth, data-driven consumer brand.
- Experience in apparel and style-driven consumer categories is a strong plus, particularly within environments that require nuanced merchandising, sophisticated creative strategy, and dynamic promotional planning.
- Deep expertise across paid media platforms (Meta, Google, TikTok, CTV, and emerging channels), with the ability to set strategy while maintaining fluency in execution and optimization.
- Exceptional ability to translate complex data into clear, compelling insights and strategic recommendations that influence stakeholders, align teams, and drive measurable business impact.
- Strong cross-functional leadership experience, with a track record of influencing and aligning creative, retention, merchandising, and finance teams to drive shared business outcomes.
- Demonstrated success building, scaling, and developing high-performing teams, including hiring, coaching, and elevating talent while fostering a culture of accountability, ownership, and continuous improvement.
- Experience establishing team structure, defining roles and responsibilities, and implementing processes that enable scale, efficiency, and long-term organizational growth.
- Strong experience leading search and shopping strategy, including oversight of product feed management, optimization frameworks, and performance troubleshooting at scale.
- Demonstrated success scaling upper-funnel acquisition channels such as Connected TV, YouTube, and podcast advertising, with a strong understanding of incrementality and the ability to translate measurement into strategic investment decisions.
- Advanced expertise in performance marketing metrics (CAC, MER, ROAS, LTV), with a strong command of multi-touch attribution tools such as Northbeam, along with platform reporting and GA4, to inform high-level strategy and investment planning.
- Ability to synthesize data across multiple attribution sources (Northbeam, platform dashboards, GA4, and internal reporting) into a cohesive performance narrative that informs executive decision-making.
- Proven ability to design and lead structured, insight-driven testing programs across creative, audience, bidding, and channel strategy, driving continuous improvement and scalable growth.
Why Join Kindred Bravely?
- Be part of a mission-driven company that is making a meaningful difference in the lives of moms.
- Competitive salary and benefits package.
- Fully remote team with collaborative work environment.
Benefits:
- Employer-sponsored Medical, Dental, Vision as well as voluntary benefits including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs.
- 4% Retirement matching after 6 months of employment.
- Paid parental leave program after 1 year.
- Monthly "Random Act of Generosity".
- 40% off product discounts on the Kindred Bravely website and 15% off for friends and family!
Schedule: Full Time
Education: Bachelor’s degree in a related field (e.g., Marketing, Communications).
Location: US - Remote
Salary: $120,000-$150,000 annually, depending on experience.